In-store prepared foods as a point of difference
Wal-Mart could be on to something by preparing the foods in-store rather than at a central commissary. Consumer surveys for years in the U.S., asking shoppers if they prefer in-store prepared foods or those prepared at an outside kitchen and shipped to the stores, have overwhelming shown a preference on the part of consumers for in-store prepared foods rather than those produced at a central commissary or kitchen and shipped to the stores.
Marketside & Fresh & Easy
However, it's important to note all four of the initial Arizona Marketside stores are being located near existing Tesco Fresh & Easy Neighborhood Market stores. While Wal-Mart says the Marketside format is merely an evolution in ongoing new format development for the retailer, the stores basic grocery and fresh foods positioning--with a few twists like the in-store prepared foods--also is directly aimed at Tesco's Fresh & Easy.
Small-format food and grocery retailing revolution marches on