Monday, March 24, 2008

Retail Memo Breaking News: Waitrose Chief and "Chubby Grocer" Mark Price Acheives Half of His Weight-Loss Goal By Easter Sunday Deadline

News Flash: He didn't reach his own goal of losing 20 centimeters (nearly eight inches) from his girth by Easter Sunday. But Mark Price, the Managing Director (MD) and self-named "Chubby Grocer" of upscale United Kingdom grocery chain Waitrose, did lose half that amount when he held his own weigh-in and waist measurement in his hotel room yesterday while on holiday.

Price reports on his blog he lost 10 centimeters (3.937 inches) from his now a little bit less-ample waistline. [Read our piece on Price from yesterday here.]

Three months ago, the Waitrose MD (like CEO) promised himself--and his wife--he would begin a program of improved eating and exercise to reduce his girth. He also shared his plan and goal with his blog's readers on the Waitrose website. The "chubby grocer" also set a date--which he mentioned almost daily in his blog--of Easter Sunday 2008, in which he would measure his waistline using an industrial-strength measuring tape and report the results.

Well, the results from the big weigh-in and waist measuring are in. And, as we said, Price says he lost 10 centimeters--half of his three-month goal--as of yesterday, Easter Sunday.

Of course, this is self-report data, which can be suspect by serious researchers. However, since Price reported only a 50% girth reduction and has shown candor throughout the last three months on his blog, we will give him--and his self-report data--the benefit of the doubt. As such, we issue a firm congratulations to the now "not as chubby" grocer and Waitrose MD.

In fact, we're just the slight bit pleased that Price didn't lose the entire 20 centimeters, as we wouldn't want him to completely lose his fun "chubby grocer" persona. Although, they do say a once "chubby grocer" who becomes a "lean grocer" is still a chubby grocer inside. In price's case, we hope so.

Only reaching 50% of his goal also gives Price a reason to keep writing his blog, which we think makes him does us. Now, about all those organic, Fair Trade, premium dark chocolate Easter Eggs?

Read what Waitrose Managing Director and self-named "chubby grocer" Mark Price has to say about the big Easter Sunday weigh-in and waist measuring event here on his blog. It's a good first of the week read.

Will Price be able to approximate the svelt body of rival CEO Andy Bond of Asda? If so, the "chubby grocer" will have to at least double his efforts. Is he up to it? Stay tuned.

No comments: