A drum roll please. British-based retailer Tesco has just announced the grand opening date for the first of its Fresh & Easy Neighborhood Market stores. Six of the stores will open on Thursday, November 8, 2007, all in Southern California. The stores opening on November 8 are in Los Angeles, Orange, Riverside and San Bernardino counties.
Following the November 8 opening of these six stores Tesco says it will open additional stores in San Diego, Phoenix, Arizona and Las Vegas, Nevada by the end of the year (2007).
Natural~Specialty Foods Memo's Retail Whispers column predicted a few weeks ago the first Fresh & Easy stores to open would be in Southern California when one of our Retail Whispers' Southern California sources spotted construction workers cleaning up and testing the store sign lights at what they said was a completed store in Los Angeles County. This store will be one of the first six to open on Thursday, November 8. You can read the September 22, 2007 Retail Whispers item here.
You can read the full press release announcement from Tesco here.