Thursday, October 11, 2007

Fresh & Easy Opening Countdown

Anaheim Fresh & Easy Store Will Be One of First Six in Southern California to Open

Earlier this week we reported that Tesco announced six of their Fresh & Easy Neighborhood Market stores in Southern California would be the first to open, all on November 8, 2007. Those stores are in Orange, Los Angeles, San Bernardino and Riverside counties.

Today we learned from sources in Southern California that a Fresh & Easy store in Anahiem (in Orange County) located at the corner of Lincoln and Western Avenues near Buena Park will be one of the first of the six outlets to open on November 8. The Anaheim store will open on November 8 at 10AM. Tesco has confirmed this with Natural~Specialty Foods memo (NSFM).

The Lincoln and Western Avenue Fresh & Easy (number 4 on the map above) is one of nine stores currently being built in Orange County. Tesco says it has 100 stores currently either being built or in the construction pipeline for Southern California, Arizona and Nevada. Many more are being planned to follow. Tesco also said it plans to enter Northern California with Fresh & Easy stores sometime next year.

Fresh & Easy Neighborhood Market stores are about 10,000 square-feet and feature upscale, fresh prepared foods (including grab-and-go items), basic groceries, specialty and natural foods and other offerings. The focus is on fresh and specialty-oriented foods in a smaller, faster format than the traditional supermarket in the U.S.

(Fresh & Easy store location map courtesy of the Orange County Register.)

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