Showing posts with label Whole Foods FTC lawsuit. Show all posts
Showing posts with label Whole Foods FTC lawsuit. Show all posts

Friday, January 23, 2009

Retail Memo: Three Judge Federal Appeals Court Panel Rules Against Whole Foods' FTC Lawsuit Today; What's Next?


Whole Foods Market, Inc. v. FTC: The Lawsuit

A three-judge panel of the United States Court of Appeals for the District of Columbia didn't waste anytime in rejecting today the legal petition filed late last week by Whole Foods Market, Inc. in which the natural grocery chain asked the court to block the U.S Federal Trade Commission (FTC) from holding its planned April 6, 2008 Administrative trial on the Whole Foods-Wild Oats merger. [The FTC's Bureau of Competition is the agency department responsible for contesting the merger.

In a brief, one page ruling released by the court this afternoon, it denied Whole Foods' request to remove the FTC from jurisdiction over deciding the legality and status of its 2007 friendly acquisition of then Wild Oats Market, Inc. and refused to bar the regulatory agency from holding its April 6 Administrative trial. In short, the appeals court dismissed Whole Foods' lawsuit against the FTC.

As we reported and wrote about in this January 19, 2009 piece [Retail Memo: Concerned With Fast-Looming FTC Hearing Date Whole Foods Re-Files Lawsuit Taking it Directly to Washington, D.C. Federal Appeals Court], late last week Whole Foods Market, Inc. filed an emergency petition with the federal court of appeals, asking it to decide on its lawsuit to remove the FTC from the case and stop the April 6 Administrative trial. Whole Foods said it filed the petition with the appeals court rather than let the motion remain to be decided in the court of U.S. Federal Judge Paul Friedman, where it was pending, because with the April 6 FTC trial date looming it needed to get a decision on the petition as fast as possible.

The federal appeals court did just that -- ruling in favor of the FTC just one week after Whole Foods filed the petition with the court.

In its lasuit Whole Foods argued that the FTC already has prejudged the merger case and can't possibly give the company a fair hearing. And that in doing so the FTC has deprived the retailer of its due process rights, the lawsuit argued. [Read our December 8, 2008 on the filing: Retail Memo: Breaking News - Whole Foods Market, Inc. Files Lawsuit Against the FTC; Argues the Regulator Violated the Company's Due Process Rights.]

Natural~Specialty Foods Memo (NSFM) predicted in our January 19 story that the three-judge federal appeals court panel would do just what it did do today, which is to rule against Whole Foods' petition and in favor of the FTC. Below (in italics) is what we wrote in our January 19 story:

"It's our analysis that Whole Foods' outside legal council, led by Washington, D.C.-based lawyers Lanny Davis and Paul Denis -- the attorney who will be arguing the natural grocery chain's case at the April 6 FTC hearing/trial -- believe the petition won't be granted and that the hearing will go forward. We suggest this because all indications are that will be the case, based on our extensive research on FTC v. Whole Foods Market, Inc. at this point in time. This is our independent analysis. None of the members of Whole Foods' outside legal council has suggested to us it's their opinion.

Whole Foods' outside legal council has about two months to prepare for the FTC Administrative hearing/trial. Obviously the natural grocery chain's lawyers would like to have a ruling on the lawsuit petition as soon as possible because if, for example, they were to get a ruling in the company's favor by the appeals court that means instead of preparing for the FTC Administrative hearing they would need to rapidly shift gears and prepare for a hearing back in the courtroom of Federal Judge Paul Friedman, which is where the case would most likely go if the federal appeals court removes the FTC's jurisdiction. That's why it makes logical sense to us that Whole Foods Market re-filed the case in the federal appeals court."

Whole Foods' lead lawyer in the case, Lanny Davis of the Orrick law firm, said today in a statement that the natural grocery chain is studying the appeals court ruling and might refile its lawsuit against the FTC. As mentioned above, the lawsuit was first filed in Judge Friedman's courtroom and then refiled with the court of appeals late last week.

"There is no question our due (Whole Foods market, Inc.) process and equal protection rights have been violated and we intend to pursue this case until we can get a hearing in a federal court about those violations," Davis said in a statement today after the appeals court ruling.

We tried to get hold of a spokesperson at the FTC this afternoon, interested in the agency's take on the decision today, but were told it had no immediate comment on the decision.

At this point Whole Foods might be able to refile a lawsuit against the FTC. But its unlikely a court would hear and rule on it before the scheduled April 6, 2009 FTC trial, which is just a bit over two months away. After all, now that the appeals court has ruled, Judge Friedman won't likely entertain the lawsuit since the reason Whole Foods' took it out of his court in the first place was because the company wanted a rapid decision, which they got today. Also the FTC had already said that if Judge Friedman ruled in favor of Whole Foods, the regulator would have appealed it to the federal appeals court anyway.

Additionally, since it is the U.S. Federal Appeals Court that ruled today, it appears unlikely that same court would hear and rule on the same, or a similar, lawsuit once again.

As a result, it seems Whole Foods most likely will have to resign itself to face the April 6 FTC Administrative trial, even if it does refile the lawsuit.

We talked to an experienced antitrust lawyer today who basically agreed with our analysis, saying he couldn't see any quick alternatives for Whole Foods Market, Inc. in terms of beating the April 6 deadline considering the appeals court's ruling today, particularly because Whole Foods has asked for a speedy decision.

We suspect Whole Foods' outside legal council will attempt to find a way to refile the lawsuit however. But its our analysis that unless something dramatic happens between now and April, that April 6 FTC Administrative trial is going to happen. Stay tuned.

Monday, January 19, 2009

Retail Memo: Concerned With Fast-Looming FTC Hearing Date Whole Foods Re-Files Lawsuit Taking it Directly to Washington, D.C. Federal Appeals Court


FTC v. Whole Foods Market, Inc.

Late last week Whole Foods Market, Inc. re-filed its lawsuit against the U.S. Federal Trade Commission (FTC) in the U.S. Court of Appeals for the D.C. Circuit in order to sooner reach a decision on the merits of the case, according to Jim Sud, Whole Foods' executive vice president of growth and business development.

The grocery chain's lawsuit petition charges the FTC with violating Whole Foods Market's due process and equal protection rights, as Natural~Specialty Foods Memo (NSFM) has previously reported. The petition asks the federal appeals court to remove the FTC's jurisdiction over the Whole Foods-Wild Oats merger and return the case to U.S. Federal Court where Whole Foods wants the deal to be decided once and for all.

This move by Whole Foods removes the lawsuit against the FTC from the courtroom of U.S. Federal Judge Paul Friedman, who was preparing to rule on the petition. Judge Friedman will still hear and rule on other motions and aspects of the case between the FTC and Whole Foods Market, Inc.

Whole Foods' Sud says "because the FTC's administrative trial begins on April 6, 2009, Whole Foods Market decided not to spend time arguing the case on jurisdictional grounds and voluntarily withdrew it from the federal district court, re-filing it in the court of appeals."

The FTC had already indicated that if Judge Friedman ruled in favor of Whole Foods' lawsuit, removing the regulator's jurisdiction over the matter, it planned to appeal the judge's decision to the very same U.S. Federal Court of Appeals that the grocery chain has re-filed its case in. During such an appeal the FTC would still be able to hold its planned April 6, 2009 hearing/trail in which the fate of the Whole Foods-Wild Oats merger will be determined.

Therefore it appears to us that rather than take the chance of this happening, should Judge Friedman even have ended up ruling in the natural grocer's favor and then having the FTC appeal the decision, which would have meant no final decision could be reached before the scheduled FTC Administrative trail on April 6, Whole Foods Market has decided to take its chances by going directly to the federal court of appeal in hopes of getting a ruling as soon as it can prior to the April 6 FTC hearing/trail.

This is what Whole Foods' Jim Sud says in this regard: "Whole Foods Market is interested in getting to the merits of this case as quickly as possible rather than spending everyone's valuable time and resources arguing about jurisdiction. Filing with the Court of Appeals, which the FTC concedes has jurisdiction over the case, saves time and we want to move this case forward in the most expeditious manner for all concerned."

As we've previously reported, In its petition, Whole Foods Market asks the Court to bar the FTC from conducting a trial that would violate the company's due process rights because the FTC has already publicly prejudged the case against Whole Foods Market and has refused to give the company enough time to prepare for the administrative trial.

The petition also alleges that companies under the jurisdiction of the FTC, like Whole Foods Market, are subjected to a different standard of justice than those under the U.S. Department of Justice, which does not engage in further litigation if it loses a preliminary injunction. In this case, the FTC lost a preliminary injunction but started an administrative trial 18 months later. A Congressionally-mandated commission has called for abolishing the dual system that allows the FTC to conduct its own administrative trial while the Department of Justice can only proceed in federal court.

It's our analysis that Whole Foods' outside legal council, led by Washington, D.C.-based lawyers Lanny Davis and Paul Denis, the attorney who will be arguing the natural grocery chain's case at the April 6 FTC hearing/trial, believe the petition won't be granted and that the hearing will go forward. We suggest this because all indications are that will be the case, based on our extensive research on FTC v. Whole Foods Market, Inc. at this point in time. This is our independent analysis. None of the members of Whole Foods' outside legal council has suggested to us it's their opinion.

Whole Foods' outside legal council has about two months to prepare for the FTC Administrative hearing/trial. Obviously the natural grocery chain's lawyers would like to have a ruling on the lawsuit petition as soon as possible because if, for example, they were to get a ruling in the company's favor by the appeals court that means instead of preparing for the FTC Administrative hearing they would need to rapidly shift gears and prepare for a hearing back in the courtroom of Federal Judge Paul Friedman, which is where the case would most likely go if the federal appeals court removes the FTC's jurisdiction. That's why it makes logical sense to us that Whole Foods Market re-filed the case in the federal appeals court.

Once the federal appeals court rules, if it conversely rules in the FTC's favor, the next major step in FTC v. Whole Foods Market, Inc. will be the April 6, 2009 Administrative hearing trail. Our analysis is that this is what will happen. And as mentioned above, if the appeals court rules in favor of Whole Foods' petition, a date would then be set to begin holding hearing in U.S. Federal Court in Washington, D.C., likely back in Judge Friedman's courtroom.

Stay tuned.

Natural~Specialty Foods Memo (NSFM) Reader Resource

FTC. v. Whole Foods Market, Inc. - NSFM recent bibliography:

January 16, 2008: Retail Memo - Breaking News: Portland's New Seasons Market and Whole Foods Market, Inc. Reach Agreement; New Seasons Will Provide Trade Secrets....January 16, 2008: Read Memo: Colorado Newspaper Columnist Joins NSFM's 'Whole Foods Market Isn't A Monopoly' Bandwagon....Friday, January 16, 2009: Retail Memo - Exclusive: Supermarket Industry Investor Ron Burkle Looking For A Seat On Whole Foods Market's Board of Directors....

Thursday, January 15, 2009: Retail Memo: Natural-Organic Foods and U.S. Retail Marketplace Realities; Why the FTC's Case Against the Whole Foods-Wild Oats Merger is Pure Folly>Thursday, January 15, 2009: Retail Memo: Fresh & Wholesome Market Fears Not A Whole Foods Market Monopoly; In Fact Part of its Competitive Strategy is to Be the Anti-Whole FoodsRetail Memo: Whole Foods Offers Carrot and Stick to Retailers That Have Yet to Comply to Subpoena For Trade Secret Data and Information....

Monday, January 12, 2009: Retail Memo - Breaking News: Whole Foods Press Conference Tomorrow; Objective: Get Retailers to Comply With Subpoena; Need: Urgent>Monday, January 12, 2009: Retail Memo: FTC Asks Judge to Force Whole Foods to Put Most of the Wild Oats' Genie Back in the Bottle Pending A Resolution of its Merger Challenge....

December 29, 2008: Retail Memo - Breaking News: New Seasons Market Doesn't Turn Over Trade Secrets to Whole Foods Market Despite Deadline to Do So Being Today....December 29, 2008: Independent Grocer Memo: Natural-Organic, Local, Fresh and Premium Keys to Pacific Northwest USA's Haggen Foods; Now Adding Value....December 28, 2008: Retail Memo: Web Site and Blog-Driven Viral Boycott of Whole Foods Market Stores in Portland, Oregon Region Going On; Could it Intensify?....December 28, 2008: Retail Memo: Tomorrow Deadline For Portland, Oregon's New Seasons Market to Turn Over Trade Secrets to Whole Foods Market's Legal Counsel....

December 24, 2008: Christmas Eve Memo 2008: 'Twas the Night Before Christmas' - FTC v. Whole Foods Market, Inc. Version....December 24, 2008: Independent Grocer Memo: From Mrs. Gooch's to the Auto Body Business, Then Back to Retail, Chris Kysar is On A Healthy Organic Foods Retailing Roll....December 24, 2008: Retail Memo: It's 'Deja Vu All Over Again' - Judge Paul Friedman to Whole Foods Market, FTC: 'What's My Role Here?'....

December 23, 2008: Retail Memo: FTC Postpones Scheduled February 16 Administrative Hearing on Whole Foods-Wild Oats Deal Break-Up Until April 6, 2009....December 23, 2008: Independent Grocer Memo: National Grocers' Association Asks President-Elect Obama to Look Out For Independent Grocers When He takes Office in January....

December 22, 2008: Retail Memo: Only Slightly More Than Half the 93 Natural Foods Retailers Issued Subpoenas By Whole Foods in its Case against the FTC Have Complied.... December 22, 2008: Retail Memo: Whole Foods Market Wants to Depose and Obtain Internal E-Mails From FTC Commissioner, Suggesting Possible Conflict of Interest Situation....December 22, 2008: Retail Memo: At Hearing Today Judge Tells FTC to Provide Road Map of How Whole Foods Could Take About Merged Companies Should Ruling Go In its Favor....

December 19, 2008: Retail Memo: Whole Foods' Lobbying Effort Baring More Fruit - House Committee Leaders Send Letter to FTC Chair Similar to One Sent By Senate Leaders....December 18, 2008: Retail Memo: 'This Isn't Over Yet' - New Seasons Market CEO On Judge's Decision the Natural Gorcer Must Turn Over Trade Secrets to Whole Foods Market.... December 18, 2008: Retail Memo: The 'Whole Primary Source Scoop' -- FTC and U.S. Federal Court Documents on the FTC v. Whole Foods Market, Inc. Case....

December 17, 2008: Breaking News: Judge Orders New Seasons Market to Comply With Whole Foods' Subpoena and Submit Sales Data, Financial Records and Other Trade Secrets....December 16, 2008: Retail Memo: Whole Foods, Wild Oats and Boulder, CO...And the Rocky Mountain News' Editorial Take On FTC v. Whole Foods Market, Inc....December, 15, 2008: Retail Memo: Eight Members of U.S. Senate Judiciary Committee Send Letter to FTC Chairman Regarding FTC's Legal Case Against Wild Oats' Acquisition....

December, 13, 2008: Retail Memo - Analysis & Commentary: More On FTC v. Whole Foods Market, Inc. and Whole Foods Market, Inc. v. FTC....December 9, 2008: Organics Category Memo: Wither Organics? Organic Food & Grocery Category Sales Down; But Double-Digit Growth Still Likley With Mass Market Lift....December 9, 2008: Retail Memo: Whole Foods Markets' 'Whole Legal Paycheck:' Three Top Washington, D.C. Law Firms Teaming Up On The Natural Grocery Chain's FTC Lawsuit....December 9, 2008: Retail Memo: Whole Foods Market CEO John Mackey and Team Launch First Aggressive Attack Against the FTC's Legal Case at Press Conference This Morning....

December 8, 2008: Retail Memo: Mr. Mackey (and the Whole Foods Market Troops) Goes to Washington....December 8, 2008: Retail Memo: Breaking News - Whole Foods Market, Inc. Files Lawsuit Against the FTC; Argues the Regulator Violated the Company's Due Process Rights....December 7, 2008: Retail Memo: New Seasons Market CEO Brian Rohter and Whole Foods Market Co-President Walter Robb Discuss and Debate the Subpoena Issue Online....

December 7, 2008: Retail Memo: New Seasons Market CEO Brian Rohter Speaks Out Again Today on the Whole Foods Market, Inc. Subpoena of His Company's Data....December 7, 2008:Retail Memo: Whole Foods Market Retains Top Washington D.C. lawyers and Politically-Connected Lobbyists to Plead its Case Against the FTC....December 6, 2008: Retail Memo: Fast-Growing and Scrappy Sunflower Farmers Market Ventures Deep in the Heart of (Whole Foods Country) Texas....

December 3, 2008: Retail Memo: More on the Whole Foods Market-New Seasons Market Subpoena Issue; FTC Holding Firm For February, 2009 Hearing....December 2, 2008: Retail Memo: Whole Foods Market, Inc. Closes $425 Sale of Stock to Private Equity Firm; Adds Members of the Firm to its Board of Directors....December 2, 2008: Retail Memo: Portland, Oregon-Based New Seasons Market CEO Brian Rohter Responds to Whole Foods Market's Paige Brady....

December 2, 2008: Retail Memo: Whole Foods' Paige Brady Responds to Yesterday's New Seasons Market Piece; Lots of E-Mails; Issue Heats Up On the New Seasons Market Blog....December 1, 2008: Retail Memo: Whole Foods Wants A Court-Mandated Financial Records Dump from Portland-based New Seasons Market; it Says For its Battle Against the FTC.

Natural~Specialty Foods Memo (NSFM) Archives

FTC v. Whole Foods - Linkage from the NSFM archives:

Click here, here and here for stories about the FTC-Whole Foods issue from our archives, including pieces about mass market and natural foods class of trade retail competitors.

Friday, January 16, 2009

Read Memo: Colorado Newspaper Columnist Joins NSFM's 'Whole Foods Market Isn't A Monopoly' Bandwagon


FTC v. Whole Foods Market, Inc.

Yesterday (Thursday, January 15) we wrote this analysis piece [Retail Memo: Natural-Organic Foods and U.S. Retail Marketplace Realities; Why the FTC's Case Against the Whole Foods-Wild Oats Merger is Pure Folly] about why the U.S. Federal Trade Commission's (FTC) case against Whole Foods Market, Inc. is pure folly.

Most of the arguments in yesterday's analysis piece are elaborations on the same arguments Natural~Specialty Foods Memo (NSFM) has been making over the last 18 months in regards to the FTC's legal opposition to the friendly acquisition of Wild Oats by Whole Foods.

The one central thing that's changed since we first argued in August, 2007 that a merged Whole Foods-Wild Oats isn't a monopoly is that from a competitive standpoint, things have actually gotten worse for Whole Foods -- more and stronger competition has emerged and the current economic recession has taken its toll more so on upscale grocers like Whole Foods Market, Inc. than it has on others. In other words, empirical evidence over the 18-plus months since the merger has demonstrated even further that a combined Whole Foods-Wild Oats isn't a monopoly.

John Nicholas, who writes a column for the Este's Park Trail Gazette newspaper in Colorado, seems to agree with Natural~Specialty Foods Memo's arguments in a column he published today in the newspaper. He hails from former Wild Oats country, for those who aren't aware. The region is Boulder, Colorado, Wild Oats' former headquarters city.

In his column today titled: "Whole Foods not a monopoly, FTC," Mr. Nicholas offers a number of arguments similars to those we've been making for nearly 18 months as to why a combined Whole Foods-Wild Oats isn't a monopoly. We welcome John Nicholas to the argument.

Read his column from today's edition of the Este's Park Trail Gazette here.


Natural~Specialty Foods Memo (NSFM) Reader Resource

FTC v. Whole Foods Market, Inc: NSFM Bibliography:

January, 2009 (Click on the title link to read)

>Friday, January 16, 2009: Retail Memo - Exclusive: Supermarket Industry Investor Ron Burkle Looking For A Seat On Whole Foods Market's Board of Directors

>Thursday, January 15, 2009: Retail Memo: Natural-Organic Foods and U.S. Retail Marketplace Realities; Why the FTC's Case Against the Whole Foods-Wild Oats Merger is Pure Folly

>Thursday, January 15, 2009: Retail Memo: Fresh & Wholesome Market Fears Not A Whole Foods Market Monopoly; In Fact Part of its Competitive Strategy is to Be the Anti-Whole Foods
Retail Memo: Whole Foods Offers Carrot and Stick to Retailers That Have Yet to Comply to Subpoena For Trade Secret Data and Information

>Monday, January 12, 2009: Retail Memo - Breaking News: Whole Foods Press Conference Tomorrow; Objective: Get Retailers to Comply With Subpoena; Need: Urgent

>Monday, January 12, 2009: Retail Memo: FTC Asks Judge to Force Whole Foods to Put Most of the Wild Oats' Genie Back in the Bottle Pending A Resolution of its Merger Challenge

December, 2008

December 29, 2008: Retail Memo - Breaking News: New Seasons Market Doesn't Turn Over Trade Secrets to Whole Foods Market Despite Deadline to Do So Being Today....December 29, 2008: Independent Grocer Memo: Natural-Organic, Local, Fresh and Premium Keys to Pacific Northwest USA's Haggen Foods; Now Adding Value....December 28, 2008: Retail Memo: Web Site and Blog-Driven Viral Boycott of Whole Foods Market Stores in Portland, Oregon Region Going On; Could it Intensify?....December 28, 2008: Retail Memo: Tomorrow Deadline For Portland, Oregon's New Seasons Market to Turn Over Trade Secrets to Whole Foods Market's Legal Counsel....

December 24, 2008: Christmas Eve Memo 2008: 'Twas the Night Before Christmas' - FTC v. Whole Foods Market, Inc. Version....December 24, 2008: Independent Grocer Memo: From Mrs. Gooch's to the Auto Body Business, Then Back to Retail, Chris Kysar is On A Healthy Organic Foods Retailing Roll....December 24, 2008: Retail Memo: It's 'Deja Vu All Over Again' - Judge Paul Friedman to Whole Foods Market, FTC: 'What's My Role Here?'....

December 23, 2008: Retail Memo: FTC Postpones Scheduled February 16 Administrative Hearing on Whole Foods-Wild Oats Deal Break-Up Until April 6, 2009....December 23, 2008: Independent Grocer Memo: National Grocers' Association Asks President-Elect Obama to Look Out For Independent Grocers When He takes Office in January....

December 22, 2008: Retail Memo: Only Slightly More Than Half the 93 Natural Foods Retailers Issued Subpoenas By Whole Foods in its Case against the FTC Have Complied.... December 22, 2008: Retail Memo: Whole Foods Market Wants to Depose and Obtain Internal E-Mails From FTC Commissioner, Suggesting Possible Conflict of Interest Situation....December 22, 2008: Retail Memo: At Hearing Today Judge Tells FTC to Provide Road Map of How Whole Foods Could Take About Merged Companies Should Ruling Go In its Favor....

December 19, 2008: Retail Memo: Whole Foods' Lobbying Effort Baring More Fruit - House Committee Leaders Send Letter to FTC Chair Similar to One Sent By Senate Leaders....December 18, 2008: Retail Memo: 'This Isn't Over Yet' - New Seasons Market CEO On Judge's Decision the Natural Gorcer Must Turn Over Trade Secrets to Whole Foods Market.... December 18, 2008: Retail Memo: The 'Whole Primary Source Scoop' -- FTC and U.S. Federal Court Documents on the FTC v. Whole Foods Market, Inc. Case....

December 17, 2008: Breaking News: Judge Orders New Seasons Market to Comply With Whole Foods' Subpoena and Submit Sales Data, Financial Records and Other Trade Secrets....December 16, 2008: Retail Memo: Whole Foods, Wild Oats and Boulder, CO...And the Rocky Mountain News' Editorial Take On FTC v. Whole Foods Market, Inc....December, 15, 2008: Retail Memo: Eight Members of U.S. Senate Judiciary Committee Send Letter to FTC Chairman Regarding FTC's Legal Case Against Wild Oats' Acquisition....

December, 13, 2008: Retail Memo - Analysis & Commentary: More On FTC v. Whole Foods Market, Inc. and Whole Foods Market, Inc. v. FTC....December 9, 2008: Organics Category Memo: Wither Organics? Organic Food & Grocery Category Sales Down; But Double-Digit Growth Still Likley With Mass Market Lift....December 9, 2008: Retail Memo: Whole Foods Markets' 'Whole Legal Paycheck:' Three Top Washington, D.C. Law Firms Teaming Up On The Natural Grocery Chain's FTC Lawsuit....December 9, 2008: Retail Memo: Whole Foods Market CEO John Mackey and Team Launch First Aggressive Attack Against the FTC's Legal Case at Press Conference This Morning....

December 8, 2008: Retail Memo: Mr. Mackey (and the Whole Foods Market Troops) Goes to Washington....December 8, 2008: Retail Memo: Breaking News - Whole Foods Market, Inc. Files Lawsuit Against the FTC; Argues the Regulator Violated the Company's Due Process Rights....December 7, 2008: Retail Memo: New Seasons Market CEO Brian Rohter and Whole Foods Market Co-President Walter Robb Discuss and Debate the Subpoena Issue Online....December 7, 2008: Retail Memo: New Seasons Market CEO Brian Rohter Speaks Out Again Today on the Whole Foods Market, Inc. Subpoena of His Company's Data....

December 7, 2008:Retail Memo: Whole Foods Market Retains Top Washington D.C. lawyers and Politically-Connected Lobbyists to Plead its Case Against the FTC....December 6, 2008: Retail Memo: Fast-Growing and Scrappy Sunflower Farmers Market Ventures Deep in the Heart of (Whole Foods Country) Texas....December 6, 2008: Retail Memo: Fast-Growing NF Chain Sunflower Farmers Market Responds to Whole Foods Market, Inc. Subpoena For Sales, Financial and Related Information....

December 3, 2008: Retail Memo: More on the Whole Foods Market-New Seasons Market Subpoena Issue; FTC Holding Firm For February, 2009 Hearing....December 2, 2008: Retail Memo: Whole Foods Market, Inc. Closes $425 Sale of Stock to Private Equity Firm; Adds Members of the Firm to its Board of Directors....December 2, 2008: Retail Memo: Portland, Oregon-Based New Seasons Market CEO Brian Rohter Responds to Whole Foods Market's Paige Brady....

December 2, 2008: Retail Memo: Whole Foods' Paige Brady Responds to Yesterday's New Seasons Market Piece; Lots of E-Mails; Issue Heats Up On the New Seasons Market Blog....December 1, 2008: Retail Memo: Whole Foods Wants A Court-Mandated Financial Records Dump from Portland-based New Seasons Market; it Says For its Battle Against the FTC.

NSFM Archives

FTC v. Whole Foods - Linkage from the Natural~Specialty Foods Memo archives:

Click here, here and here for stories about the FTC-Whole Foods issue from our archives, including pieces about mass market and natural foods class of trade retail competitors.

Monday, January 12, 2009

Retail Memo: FTC Asks Judge to Force Whole Foods to Put Most of the Wild Oats' Genie Back in the Bottle Pending A Resolution of its Merger Challenge


FTC v. Whole Foods Market, Inc.

The ongoing legal battle and saga between the U.S. Federal Trade Commission (FTC) and Whole Foods Market, Inc. took a serious turn today when the FTC filed a brief asking U.S. Federal Judge Paul Friedman to order a complete halt to the integration of Wild Oats into Whole Foods (and more), a process that after more than 18 months since the 2007 merger is nearly completed. Whole Foods-Wild Oats: Two peas in a pod no more if the FTC gets its way from the judge.

The FTC says in its motion it wants the federal judge to force Whole Foods to stop any further integration activities while the multiple disputes between the regulator and the natural grocer over its acquisition of Wild Oats is handled in court. Judge Friedman is currently preparing to rule on motions filed by the FTC regarding the acquisition/merger, along with ruling on Whole Foods' lawsuit against the FTC in which the natural grocery chain is asking that the entire issue be removed from FTC jurisdiction and settled in Judge Friedman's federal courtroom.

The FTC said in its legal filing that the request is "appropriate, and reasonable" to preserve the assets of Wild Oats until the conclusion of the hearings.

This is the trifecta of pain the FTC wants to put Whole Foods Market, Inc. through: It wants the judge to order Whole Foods to rebrand (change the signs on the stores) the about 100 Wild Oats stores it's converted to the Whole Foods banner back to Wild Oats. It's legal filing also asks the judge to order Whole Foods to stop converting any remaining Wild Oats banner stores into Whole Foods. There still are a few left to be converted. Lastly, and most ominous for the natural grocer, The FTC wants former Wild Oats stores now operating as Whole Foods locations to be put in the hands of a third party, and their original signs returned, until its challenge to the merger is resolved.

The federal regulatory agency said in its filing today that if the judge rules that it has a strong enough case, it's likely it will attempt to unwind the entire merger and force Whole Foods Market, Inc. to establish Wild Oats as a standalone company and operate it that way.

The FTC has set a trial for April before an agency-picked Administrative Law Judge in which the fate of the deal is to be determined. Whole Foods' lawsuit before U.S. Federal Judge for the District of Columbia Paul Friedman asks, among other things, for that hearing to be cancelled and the FTC to be removed from determining the legal status of the merger. Instead Whole Foods wants the judge to hear the case and decide on the deal once and for all.

It appears to Natural~Specialty Foods Memo that the dramatic legal move today is the FTC's response to Whole Foods' lawsuit, which it filed in early December, 2008, as well as the natural grocer's high-profile lobbying and public relations campaign against the FTC, which we've reported on and written about extensively.

In other words, the gloves are now completely off on both sides.

Whole Foods Market CEO John Mackey shot back at the FTC today through a spokesperson and through his legal counsel, calling the FTC's request "absurd" and saying the process of integrating Wild Oats is done.

"They want us to put the toothpaste back in the tube," lead Whole Foods Market, Inc. attorney, uber-Washington, D.C. lawyer, and friend of the (Bill and Hillary) Clinton's Lanny Davis said in a statement late today. "How can you halt something that is already done?"

If the judge rules in the FTC's favor and orders Whole Foods to change the 100 or so stores back to the Wild Oats banner, stop any further integration of the few remaining stores, and to place what was Wild Oats in the hands of a "third party" as requested in the regulator's court filing today, it's our analysis that doing so would basically be the death of Whole Foods Market as you know it, a retailer that's already near death's door in so many ways.

Those ways include: a loss of income of about 42% in its last quarter; a drop in the value of Whole Foods Market, Inc. stock of about 75% in the last year; an ongoing erosion in sales, customer counts and store customer market basket purchase sizes because in the current, severe recession shoppers are trading down; and growing competition from discount-priced natural foods retailers like Sunflower Farmers Market, Sprouts Farmers Market and others, as well as increased competition from mass merchandisers like Wal-Mart, Costco and Target and supermarket chains, all increasingly selling natural and organic foods, in most cases for less than Whole Foods Market does.

We see the FTC's demands as both unrealistic -- the merger is near completed for heavens sake -- and draconian -- the financial cost of doing what the FTC is asking in this severe recession and financial/credit crisis environment amounts to basically wishing a bankruptcy filing on Whole Foods Market, Inc., or at best forcing the company to fire hundreds or even thousands of employees as a way to conserve cash; cash it will need to do the expensive things contained in the FTC's filing.

We don't like to make predictions but we must: Judge Friedman has shown himself to be a fair and even-handed judge throughout the FTC-Whole Foods legal saga since the summer of 2007 when the case was assigned to him. Therefore, it's our belief that the judge will deny all or most of the requests being made by the FTC. However, we think he might grant one, which is that Whole Foods cease any further integration of remaining Wild Oats stores into Whole Foods. But even doing that would be difficult. Why? there's no Wild Oats entity anymore. It exists essentially only in FTC world.

Of course, we could be wrong. And if we are, and if the judge were to rule completely in favor of the FTC on its filing today, we expect a drop in Whole Foods' stock share price that will be so dramatic that it could likely render the value of the retailer so low that its new, major stockholders -- supermarket industry magnate Ron Burkle, who like Lanny Davis is a BFF of the former first family (particularly Bill Clinton), and the private equity firm Leonard Green & Partners, L.P., get together and engineer some sort of an acquisition of Whole Foods Market, Inc.

Leonard Green & Partners acquired 17% of Whole Foods Market, Inc. for $425 million on December 2, 2008.

Legendary supermarket industry investor Ron Burkle, who as a major investor (he held an 18% stake in Wild Oats at the time of Whole Foods acquisition) and board member was the driving force from the Wild Oats corporate side behind the merger with Whole Foods in 2007, revealed in a filing with the Security and Exchange Commission last Thursday that his Yuciapa Companies investment firm, which counts among its investors the once poor-as-President but now multi-millionaire (thanks in part to Burkle's efforts on his behalf) former President Clinton, bought a 7% stake in Whole Foods Market, Inc.

Burkle, a billionaire, is an activist investor. He made his fortune over a two-decade period primarily by buying supermarket chains and combining them, resulting in his ultimate deal, which was the sale of his huge supermarket holding company to Kroger Co. in the 1990's for billions of dollars.

Private Equity firms like Leonard Green & Partners and activist shareholders like Ron Burkle (his Yuciapa Cos. is essentially a private equity firm) both play the same endgame -- they acquire stakes in company's, get involved in how those companies operate, and eventually look for an exit strategy that makes them a substantial profit. This most often involves a merger or acquisition.

Mark our words, with Leonard Green & Partners and Ron Burkle now holding a combined 24% ownership stake in Whole Foods Market, Inc., the natural foods grocery chain, whatever the outcome of the FTC legal case, will not end up being the same company a couple years from now (or in less time) than it has been historically or is today. After word got out on Thursday that Burkle took a 7% stake in Whole Foods, the natural grocer's stock shot up by 23% above its previous day's share price.

Meanwhile, FTC v. Whole Foods Market, Inc. continues. Stay tuned.

Natural~Specialty Foods Memo (NSFM) Linkage:

>In this story [Retail Analysis Memo: Growth and A Tale of Two Retailers-Tesco and Whole Foods Market: Is One Ripe For Acquisition and the Other Ripe For Acquiring?] on August 16, 2008 we suggested Whole Foods Market, Inc. could (then) be ripe for an acquisition. Nearly five months later, and in much more dire straights, we think the probability is even higher that it is. The only limiting factor: Does anybody want Whole Foods in Today's economic climate? Not to mention it's little FTC problem as well.

>Linked below are a couple past stories from Natural~Specialty Foods Memo (NSFM) about billionaire supermarket industry investor Ron Burkle:

~Food & Politics Memo: Billionaire Supermarket Industry Investor Ron Burkle Makes Millions For The Clinton's Post-Presidency

~Retail Memo: [Heard on the Street]: Will SuperValu, Inc. Be Supermarket Industry Investor Ron Burkle's Next Play

>More on Ron Burkle: Click here to read a piece from August, 2007 about Burkle and the Whole Foods-Wild Oats deal. As a note: NSFM has been the only publication we found to suggest in the past that we could see Burkle making a major investment in the combined Whole Foods-Wild Oats. He did just that on Thursday, January 9, 2009.

Supermarket chains v. Whole Foods: The FTC is so "1986" when it comes to understanding the food and grocery retailing industry in the U.S.:

>Our argument regarding why the FTC is wrong in its legal case in which it is claiming that a combined Whole Foods-Wild Oats is a monopoly in what it calls the natural and organic premium retailing segment basically boils down to this: such a classification by the FTC is a fiction because it is irrelevant to the reality of the retailing of natural and organic products in the U.S. today in which retailers of all types and formats -- from Wal-Mart, Target, Costco, Safeway, Kroger Co., Trader Joe's, regional supermarket chains, independents and even Amazon.com, to fast-growing natural foods chains like Sunflower Farmers Market and Sprouts Farmers Market and many others -- all are battling it out in the category arena.

In August, 2007 we wrote this piece [Will the Big 3 Supermarket Chains Challenge Whole Foods in its Niche? Our answer today: Yes, in the 17 months since we wrote the piece the "Big 3" have increased their merchandising in the natural and organic foods categories significantly. For example, at the end of 2008 sales of Safeway Stores' "O' Organics" organic products store brand was over $500 million in its 1750 supermarket in the U.S. and Canada. Four years ago the brand didn't even exist.

Additionally, on the market for just a bit over a year, Safeway's "Eating Right" healthy foods brand has over $200 million in annual sales. Such sales doesn't come only from new customers. Rather, most of it comes from stealing other retailers' and manufacturers brand sales. A significant share of these new stomachs for the Safeway brands comes from consumers who used to buy like products at Whole Foods Market stores.

More NSFM Linkage:

Natural~Specialty Foods Memo reported extensively on, wrote about and offered analysis on the FTC v. Whole Foods issue and related topics in December, 2008. Below is a linked bibliography of all of our December stories and posts:

December 29, 2008: Retail Memo - Breaking News: New Seasons Market Doesn't Turn Over Trade Secrets to Whole Foods Market Despite Deadline to Do So Being Today....December 29, 2008: Independent Grocer Memo: Natural-Organic, Local, Fresh and Premium Keys to Pacific Northwest USA's Haggen Foods; Now Adding Value....December 28, 2008: Retail Memo: Web Site and Blog-Driven Viral Boycott of Whole Foods Market Stores in Portland, Oregon Region Going On; Could it Intensify?....December 28, 2008: Retail Memo: Tomorrow Deadline For Portland, Oregon's New Seasons Market to Turn Over Trade Secrets to Whole Foods Market's Legal Counsel

December 24, 2008: Christmas Eve Memo 2008: 'Twas the Night Before Christmas' - FTC v. Whole Foods Market, Inc. Version....December 24, 2008: Independent Grocer Memo: From Mrs. Gooch's to the Auto Body Business, Then Back to Retail, Chris Kysar is On A Healthy Organic Foods Retailing Roll....December 24, 2008: Retail Memo: It's 'Deja Vu All Over Again' - Judge Paul Friedman to Whole Foods Market, FTC: 'What's My Role Here?'....December 23, 2008: Retail Memo: FTC Postpones Scheduled February 16 Administrative Hearing on Whole Foods-Wild Oats Deal Break-Up Until April 6, 2009....December 23, 2008: Independent Grocer Memo: National Grocers' Association Asks President-Elect Obama to Look Out For Independent Grocers When He takes Office in January....

December 22, 2008: Retail Memo: Only Slightly More Than Half the 93 Natural Foods Retailers Issued Subpoenas By Whole Foods in its Case against the FTC Have Complied.... December 22, 2008: Retail Memo: Whole Foods Market Wants to Depose and Obtain Internal E-Mails From FTC Commissioner, Suggesting Possible Conflict of Interest Situation....December 22, 2008: Retail Memo: At Hearing Today Judge Tells FTC to Provide Road Map of How Whole Foods Could Take About Merged Companies Should Ruling Go In its Favor....December 19, 2008: Retail Memo: Whole Foods' Lobbying Effort Baring More Fruit - House Committee Leaders Send Letter to FTC Chair Similar to One Sent By Senate Leaders....

December 18, 2008: Retail Memo: 'This Isn't Over Yet' - New Seasons Market CEO On Judge's Decision the Natural Gorcer Must Turn Over Trade Secrets to Whole Foods Market.... December 18, 2008: Retail Memo: The 'Whole Primary Source Scoop' -- FTC and U.S. Federal Court Documents on the FTC v. Whole Foods Market, Inc. Case....December 17, 2008: Breaking News: Judge Orders New Seasons Market to Comply With Whole Foods' Subpoena and Submit Sales Data, Financial Records and Other Trade Secrets....December 16, 2008: Retail Memo: Whole Foods, Wild Oats and Boulder, CO...And the Rocky Mountain News' Editorial Take On FTC v. Whole Foods Market, Inc....

December, 15, 2008: Retail Memo: Eight Members of U.S. Senate Judiciary Committee Send Letter to FTC Chairman Regarding FTC's Legal Case Against Wild Oats' Acquisition....December, 13, 2008: Retail Memo - Analysis & Commentary: More On FTC v. Whole Foods Market, Inc. and Whole Foods Market, Inc. v. FTC....December 9, 2008: Organics Category Memo: Wither Organics? Organic Food & Grocery Category Sales Down; But Double-Digit Growth Still Likley With Mass Market Lift....December 9, 2008: Retail Memo: Whole Foods Markets' 'Whole Legal Paycheck:' Three Top Washington, D.C. Law Firms Teaming Up On The Natural Grocery Chain's FTC Lawsuit....

December 9, 2008: Retail Memo: Whole Foods Market CEO John Mackey and Team Launch First Aggressive Attack Against the FTC's Legal Case at Press Conference This Morning....December 8, 2008: Retail Memo: Mr. Mackey (and the Whole Foods Market Troops) Goes to Washington....December 8, 2008: Retail Memo: Breaking News - Whole Foods Market, Inc. Files Lawsuit Against the FTC; Argues the Regulator Violated the Company's Due Process Rights....December 7, 2008: Retail Memo: New Seasons Market CEO Brian Rohter and Whole Foods Market Co-President Walter Robb Discuss and Debate the Subpoena Issue Online....

December 7, 2008: Retail Memo: New Seasons Market CEO Brian Rohter Speaks Out Again Today on the Whole Foods Market, Inc. Subpoena of His Company's Data....December 7, 2008:Retail Memo: Whole Foods Market Retains Top Washington D.C. lawyers and Politically-Connected Lobbyists to Plead its Case Against the FTC....December 6, 2008: Retail Memo: Fast-Growing and Scrappy Sunflower Farmers Market Ventures Deep in the Heart of (Whole Foods Country) Texas....December 6, 2008: Retail Memo: Fast-Growing NF Chain Sunflower Farmers Market Responds to Whole Foods Market, Inc. Subpoena For Sales, Financial and Related Information....

December 3, 2008: Retail Memo: More on the Whole Foods Market-New Seasons Market Subpoena Issue; FTC Holding Firm For February, 2009 Hearing....December 2, 2008: Retail Memo: Whole Foods Market, Inc. Closes $425 Sale of Stock to Private Equity Firm; Adds Members of the Firm to its Board of Directors....December 2, 2008: Retail Memo: Portland, Oregon-Based New Seasons Market CEO Brian Rohter Responds to Whole Foods Market's Paige Brady....December 2, 2008: Retail Memo: Whole Foods' Paige Brady Responds to Yesterday's New Seasons Market Piece; Lots of E-Mails; Issue Heats Up On the New Seasons Market Blog....December 1, 2008: Retail Memo: Whole Foods Wants A Court-Mandated Financial Records Dump from Portland-based New Seasons Market; it Says For its Battle Against the FTC.

FTC v. Whole Foods - Linkage from the Natural~Specialty Foods Memo archives:

Click here, here and here for stories about the FTC-Whole Foods issue from our archives, including pieces about mass market and natural foods class of trade retail competitors.

[Note: Natural~Specialty Foods Memo holds no Whole Foods Market, Inc. stock at present.]

Sunday, December 28, 2008

Retail Memo: Tomorrow Deadline For Portland, Oregon's New Seasons Market to Turn Over Trade Secrets to Whole Foods Market's Legal Counsel

Whole Foods Market, Inc., New Seasons Market, and the Subpoenas

Tomorrow (December 29, 2008) is the deadline Federal Trade Commission (FTC) Administrative Law Judge Michael Chappell has given nine-store Portland, Oregon natural foods grocer New Seasons Market to turn over its trade secrets to lawyers for Whole Foods Market, Inc. [Here's a link to the ruling.]

As Natural~Specialty Foods Memo reported on December 17 in this story [Breaking News: Judge Orders New Seasons Market to Comply With Whole Foods' Subpoena and Submit Sales Data, Financial Records and Other Trade Secrets], the FTC Administrative Law Judge ruled against New Seasons' appeal of the Whole Foods' subpoena, ordering the natural grocer to submit its sales, financial and other proprietary information called for in the subpoena to Whole Foods' lawyers by tomorrow.

The next day, December 18, we reported in this piece [ Retail Memo: 'This Isn't Over Yet' - New Seasons Market CEO On Judge's Decision the Natural Grocer Must Turn Over Trade Secrets to Whole Foods Market], that Brian Rohter, the CEO of New Seasons Market, said he was huddling with his lawyers following the Administrative Law Judge's ruling, looking for ways to continue fighting the subpoena.

As of Friday, December 26, New Seasons hadn't filed any formal legal appeal to the FTC, according to our sources; nor have we been able to find anything legally filed.

Therefore, tomorrow is S (subpoena) Day for Portland's New Seasons Market. The natural foods retailer can either comply with the judge's order and submit its trade secrets to Whole Foods' lawyers, which is something CEO Rohter has been strongly against doing, or it can join a number of the other 92 natural products retailers issued subpoenas and not comply with the legal documents. As we reported here, as of last week only about 50 of the 93 retailers issued subpoenas by Whole Foods Market, Inc. have complied. The deadline to do so was November 4, 2008.

Portland's New Seasons Market is the only one of the 93 retailers to date that has publicly opposed the subpoenas and filed an appeal with the FTC. The others who haven't complied have done so silently, merely refusing to submit the information. Additionally, a number of the 93 natural products retailers that have complied with Whole Foods' subpoena for their trade secrets, have self-edited the information submitted, thus only partially complying with the demands made in the legal documents.

Since New Seasons is the only one of the 93 retailers to oppose the subpoenas and take a public stand in doing so, it is flying above the radar (the others that haven't complied are flying below the radar screen in terms of visibility on the issue) in terms of its decision tomorrow. There are certain negatives as well as certain benefits of doing so.

Most of these 93 natural products retailers are privately-held companies like New Seasons Market is. As such, they aren't required to publicly disclose annual sales and profit information, which the Whole Foods subpoena calls for.

But the subpoena calls for far more than this data. It also demands the retailers locate, make copies of, and submit to Whole Foods' any internal company e-mails that might discuss competitive issues as they relate to Whole Foods Market, Inc. in each of the 93 retailers' respective markets.

In addition, the Whole Foods' subpoena demands the retailers disclose in writing their respective strategic plans, including any new stores they plan to open in the next few years.

Whole Foods says obtaining this information is essential in order for it to demonstrate that a combined Whole Foods-Wild Oats is not a monopoly in any U.S. Market.

Late last week, New Seasons Market CEO Brian Rohter indicated the natural foods grocer might have something more up its sleeve in terms of continuing to fight the demands made in the subpoena.

We should know tomorrow. Stay tuned.

Reader Resources

FTC v. Whole Foods Market - Whole Foods Market v. FTC: Recent coverage and analysis in Natural~Specialty Foods Memo (NSFM):

December 24, 2008: Christmas Eve Memo 2008: 'Twas the Night Before Christmas' - FTC v. Whole Foods Market, Inc. Version....December 24, 2008: Independent Grocer Memo: From Mrs. Gooch's to the Auto Body Business, Then Back to Retail, Chris Kysar is On A Healthy Organic Foods Retailing Roll....December 24, 2008: Retail Memo: It's 'Deja Vu All Over Again' - Judge Paul Friedman to Whole Foods Market, FTC: 'What's My Role Here?'....December 23, 2008: Retail Memo: FTC Postpones Scheduled February 16 Administrative Hearing on Whole Foods-Wild Oats Deal Break-Up Until April 6, 2009....December 23, 2008: Independent Grocer Memo: National Grocers' Association Asks President-Elect Obama to Look Out For Independent Grocers When He takes Office in January....

December 22, 2008: Retail Memo: Only Slightly More Than Half the 93 Natural Foods Retailers Issued Subpoenas By Whole Foods in its Case against the FTC Have Complied.... December 22, 2008: Retail Memo: Whole Foods Market Wants to Depose and Obtain Internal E-Mails From FTC Commissioner, Suggesting Possible Conflict of Interest Situation....December 22, 2008: Retail Memo: At Hearing Today Judge Tells FTC to Provide Road Map of How Whole Foods Could Take About Merged Companies Should Ruling Go In its Favor....

December 19, 2008: Retail Memo: Whole Foods' Lobbying Effort Baring More Fruit - House Committee Leaders Send Letter to FTC Chair Similar to One Sent By Senate Leaders.... December 18, 2008: Retail Memo: 'This Isn't Over Yet' - New Seasons Market CEO On Judge's Decision the Natural Gorcer Must Turn Over Trade Secrets to Whole Foods Market.... December 18, 2008: Retail Memo: The 'Whole Primary Source Scoop' -- FTC and U.S. Federal Court Documents on the FTC v. Whole Foods Market, Inc. Case....

December 17, 2008: Breaking News: Judge Orders New Seasons Market to Comply With Whole Foods' Subpoena and Submit Sales Data, Financial Records and Other Trade Secrets....December 16, 2008: Retail Memo: Whole Foods, Wild Oats and Boulder, CO...And the Rocky Mountain News' Editorial Take On FTC v. Whole Foods Market, Inc....December, 15, 2008: Retail Memo: Eight Members of U.S. Senate Judiciary Committee Send Letter to FTC Chairman Regarding FTC's Legal Case Against Wild Oats' Acquisition....December, 13, 2008: Retail Memo - Analysis & Commentary: More On FTC v. Whole Foods Market, Inc. and Whole Foods Market, Inc. v. FTC....

December 9, 2008: Organics Category Memo: Wither Organics? Organic Food & Grocery Category Sales Down; But Double-Digit Growth Still Likley With Mass Market Lift....December 9, 2008: Retail Memo: Whole Foods Markets' 'Whole Legal Paycheck:' Three Top Washington, D.C. Law Firms Teaming Up On The Natural Grocery Chain's FTC Lawsuit....December 9, 2008: Retail Memo: Whole Foods Market CEO John Mackey and Team Launch First Aggressive Attack Against the FTC's Legal Case at Press Conference This Morning....December 8, 2008: Retail Memo: Mr. Mackey (and the Whole Foods Market Troops) Goes to Washington....

December 8, 2008: Retail Memo: Breaking News - Whole Foods Market, Inc. Files Lawsuit Against the FTC; Argues the Regulator Violated the Company's Due Process Rights....December 7, 2008: Retail Memo: New Seasons Market CEO Brian Rohter and Whole Foods Market Co-President Walter Robb Discuss and Debate the Subpoena Issue Online....December 7, 2008: Retail Memo: New Seasons Market CEO Brian Rohter Speaks Out Again Today on the Whole Foods Market, Inc. Subpoena of His Company's Data....December 7, 2008:Retail Memo: Whole Foods Market Retains Top Washington D.C. lawyers and Politically-Connected Lobbyists to Plead its Case Against the FTC....

December 6, 2008: Retail Memo: Fast-Growing and Scrappy Sunflower Farmers Market Ventures Deep in the Heart of (Whole Foods Country) Texas....December 6, 2008: Retail Memo: Fast-Growing NF Chain Sunflower Farmers Market Responds to Whole Foods Market, Inc. Subpoena For Sales, Financial and Related Information....December 3, 2008: Retail Memo: More on the Whole Foods Market-New Seasons Market Subpoena Issue; FTC Holding Firm For February, 2009 Hearing....December 2, 2008: Retail Memo: Whole Foods Market, Inc. Closes $425 Sale of Stock to Private Equity Firm; Adds Members of the Firm to its Board of Directors....

December 2, 2008: Retail Memo: Portland, Oregon-Based New Seasons Market CEO Brian Rohter Responds to Whole Foods Market's Paige Brady....December 2, 2008: Retail Memo: Whole Foods' Paige Brady Responds to Yesterday's New Seasons Market Piece; Lots of E-Mails; Issue Heats Up On the New Seasons Market Blog....December 1, 2008: Retail Memo: Whole Foods Wants A Court-Mandated Financial Records Dump from Portland-based New Seasons Market; it Says For its Battle Against the FTC.

FTC v. Whole Foods - Linkage from the Natural~Specialty Foods Memo archives:

Click here, here and here for stories about the FTC-Whole Foods issue from our archives, including pieces about mass market and natural foods class of trade retail competitors.

Wednesday, December 24, 2008

Retail Memo: It's 'Deja Vu All Over Again' - Judge Paul Friedman to Whole Foods Market, FTC: 'What's My Role Here?'


FTC v. Whole Foods Market - Whole Foods Market v. FTC

In this December 22 story [Retail Memo: Whole Foods Market Wants to Depose and Obtain Internal E-Mails From FTC Commissioner, Suggesting Possible Conflict of Interest Situation] about the FTC v. Whole Foods Market, Inc. antitrust case and the related Whole Foods Market, Inc. v. FTC counter lawsuit hearing this week in the U.S. Federal Court for the District of Columbia courtroom of Judge Paul Friedman (pictured at top), we commented:

"Something tells us Judge Friedman is less than happy to have the case back in his courtroom. However, he signaled today he plans to give the deal complete new consideration in terms of the anti-competitive arguments from the FTC, saying at the hearing that the appeals court wouldn't have sent the case back to him unless it thought doing so was valid."

This comment has to do with the fact that Judge Friedman is the federal jurist who heard the original FTC v. Whole Foods Market, Inc. case last year in which the federal regulatory agency filed a legal claim opposing Whole Foods' acquisition of Wild Oats on antitrust grounds, claiming (as it still is) that a combined Whole Foods-Wild Oats is a monopoly in numerous U.S. markets in what the FTC calls the 'premium natural and organic retailing segment."

After numerous back-and-forth legal motions and hearings, Judge Friedman ended up ruling in Whole Foods' favor and against the FTC, giving the natural foods grocery chain the green light to go forward with the merger and integrate Wild Oats into its operations and culture, including changing the Wild Oats' banner stores over to the Whole Foods brand.

The FTC reopened its administrative case against the deal this year though, as federal regulations allow it to do. It then appealed Judge Friedman's ruling in favor of the merger to a federal appeals court, which ended up ruling in favor of the FTC and sending the 'whole matter' back to Judge Friedman.

As we've reported, the FTC also has set an administrative trial before an FTC Administrative Law Judge, first for February, 2009 and now postponing it until April 6 of next year. At that hearing or administrative trial, the Administrative Law Judge will make a ruling on the merger, either that it can remain a done deal or that it should be overturned. If the ruling goes against it, Whole Foods can appeal to a federal court.

Meanwhile, since the matter is now back before Judge Friedman, he also will rule on the deal -- once again.

For the judge it's, as we wrote yesterday in this piece [Retail Memo: FTC Postpones Scheduled February 16 Administrative Hearing on Whole Foods-Wild Oats Deal Break-Up Until April 6, 2009], in the words of Yogi Berra, deja vu all over again.

The fact is, Judge Friedman thought he had obtained a couple of legal careers' worth of premium organic category and segment talk, whole grain and oats' (wild or otherwise) debates, and whole rather than partially-whole foods' retailing written and oral arguments as it all pertains to natural and healthy foods retailing in America. But like baseball great and sidewalk philosopher Yogi Berra also has said: "It's not over until it's over."

The Legal Times legal publication appears to agree with Natural~Specialty Foods Memo's analysis of Judge Friedman and his return to the world of natural and organic food retailing merger and acquisition debate in the form of FTC v. Whole Foods Market, Inc. 2.0 and now Whole Foods Market, Inc. v. FTC, "The Lawsuit."

In a piece in its Blog published yesterday titled: "Judge to Whole Foods, FTC: What's My Role Here?, written by Mike Scarcella, the writer describes a scene in Judge Friedman's courtroom at the first status hearing on Monday, December 22. Below (in italics) is the writer's post from the BLT (Blog of the Legal Times):

Judge to Whole Foods, FTC: What's My Role Here?
Blog of the Legal Times (BLT)
By Mike Scarcella
December 23, 2008

There was a homecoming of sorts in the D.C. courtroom of U.S. District Judge Paul Friedman this week when lawyers for Whole Foods and the Federal Trade Commission gathered together for the first time in court in a long time. The BLT did not note any hugs.

The saga of the Whole Foods antitrust dispute with the FTC is long and complicated, and somewhere in the middle—or perhaps on one side—is Friedman (pictured at left). Friedman ruled against the FTC effort to block the merger between Whole Foods and Wild Oats. The companies merged in a $565 million deal in August 2007.

But Friedman’s decision was reversed on appeal this year in a rare 1-1-1 vote by Judges Janice Rogers Brown, David Tatel, and Brett Kavanaugh of the U.S. Court of Appeals for the D.C. Circuit. Brown and Tatel voted for remand. And so the lawyers met again before Friedman.

“It is truly a pleasure to see you again,” Matthew Reilly of the FTC’s Bureau of Competition told Friedman. “I’m much happier to see you than Judge Brown or Judge Tatel,” responded Friedman, drawing laughter from the more than two dozen people at the hearing.

Dechert partners Paul Denis and Paul Friedman (not the judge) were among the lawyers representing Whole Foods, which is now defending the merger in federal court and at the FTC. An FTC administrative trial is set for next year.

Lanny Davis of Orrick, Herrington & Sutcliffe was there, too. Davis, also representing Whole Foods, is fighting the FTC in court in a suit that alleges the FTC is biased and should be barred from holding the administrative trial. In the suit filed this month, Davis says the FTC has prejudged the merits of the merger and that Whole Foods won’t find impartiality at the FTC. The complaint is also before Judge Friedman; government lawyers have filed a motion to dismiss.

At the status conference Monday, Judge Friedman said he would hold a subsequent hearing on the government's motion to dismiss. Simple enough. The more complex issue discussed at the hearing was the scope of the remand proceedings. Friedman and the lawyers struggled over what is expected from the judge.
Judge Friedman compared the D.C. Circuit split opinion to the Supreme Court’s decision in 2000 in Bush v. Gore. The appellate court opinion, Friedman said, “doesn’t stand for anything” because there is no clear majority.

Friedman asked Whole Foods’ lawyers and the FTC to write up briefs—no more than eight pages—telling him how he should interpret the D.C. Circuit opinion. “My gut reaction is that it requires me to read these two opinions a couple more times,” Friedman said. Friedman will issue an opinion articulating his role in the remand proceedings.

Not to take the quoting business too far (we hope readers will allow us just one more) but Natural~Specialty Foods Memo is reminded of just one more quote. This one is from the late comedian Flip Wilson, and it is his signature line, which is -- "Here Come Da Judge."

Stay tuned.

Tuesday, December 23, 2008

Retail Memo: FTC Postpones Scheduled February 16 Administrative Hearing on Whole Foods-Wild Oats Deal Break-Up Until April 6, 2009


FTC v. Whole Foods Market - Whole Foods Market v. FTC

The U.S. Federal Trade Commission (FTC) has given Whole Foods Market, Inc. an extension on its scheduled February 16, 2009 administrative hearing/trial before an FTC Administrative Law Judge. The FTC has postponed the hearing, in which the FTC-picked judge will hear arguments for and against the deal and make a decision either way, until April 6, 2009.

Whole Foods Market had requested a postponement of the hearing until at least September of next year because it said it wants to await the rulings and outcome of the ongoing hearing in the U.S. Federal Court for the District of Columbia courtroom of Judge Paul Friedman.

At a hearing yesterday on the legal matter of the FTC's attempt to overturn Whole Foods' acquisition of Wild Oats Market, Inc. last year, Judge Friedman expressed his desire that both the FTC and Whole Foods Market, Inc. essentially freeze any actions they might take until he resolves the matter.

Judge Friedman said at the hearing yesterday he will first rule on a motion by the FTC to have Whole Foods' lawsuit against the regulatory agency dismissed. Whole Foods Market, Inc. is arguing in the lawsuit that the FTC has violated the company's due process rights with its ongoing campaign to overturn the merger with Wild Oats, a deal Whole Foods' says is essentially completed.

The FTC's postponing its administrative hearing until April 6 appears to be a nod to Judge Friedman's desires expressed yesterday at the hearing, along with a compromise with Whole Foods. Instead of waiting until September, which is the general hearing date Whole Foods' lawyers requested, the FTC opted for April 6, 2009.

An FTC spokesperson says an extension of the February 16 hearing date to April 6 was warranted because the outcome of Judge Friedman's hearings, of which yesterday's was the first, in which he is reconsidering the FTC's request for an injunction to suspend the merger, could impact the FTC's administrative hearing.

The federal court judge originally ruled in Whole Foods Market, Inc.'s favor in its friendly acquisition of Wild Oats last year, giving the natural foods grocery chain the green light to go forward with integrating Wild Oats and its stores into Whole Foods' operations and culture.

However, the FTC reopened its administrative case against the deal after that. This summer a federal appeals court ruled the FTC could go forward with its legal request to overturn the acquisition-merger. That's how the February 16, now April 6, 2009 administrative hearing/trial was set.

Meanwhile, earlier this month Whole Foods' filed a lawsuit asking that the case be removed from the FTC's jurisdiction and settled once and for all in federal court. The FTC fired back, asking Judge Friedman's court, where the matter is being heard, to dismiss Whole Foods Market, Inc.'s lawsuit.

Yesterday Judge Friedman held the first new hearing on the case. As mentioned, he said he will first rule on the Whole Foods Market lawsuit before taking up the overall case.

[You can learn more by reading our coverage and analysis from yesterday at the links here: December 22, 2008: Retail Memo: At Hearing Today Judge Tells FTC to Provide Road Map of How Whole Foods Could Take About Merged Companies Should Ruling Go In its Favor. December 22, 2008: Retail Memo: Whole Foods Market Wants to Depose and Obtain Internal E-Mails From FTC Commissioner, Suggesting Possible Conflict of Interest Situation. December 22, 2008: Retail Memo: Only Slightly More Than Half the 93 Natural Foods Retailers Issued Subpoenas By Whole Foods in its Case against the FTC Have Complied.]

It isn't clear if Judge Friedman will have made a decision on the merger by the April 6 FTC hearing date. He said yesterday he will take up the FTC v. Whole Foods overall case only after he rules on a number of motions and on the Whole Foods Market, Inc. lawsuit against the FTC.

Up next will be Judge Friedman's ruling on various motions and on Whole Foods Market, Inc.'s lawsuit in which it argues the FTC violated its due process rights and in which it wants the federal court to take over the proceeding, which if granted would be a ruling by the judge against the FTC's holding its April 6 administrative hearing/trial.

Right now we don't see the judge stopping that hearing. However, if he rules on the overall legal issue, Whole Foods acquisition of Wild Oats, such a ruling could make the FTC administrative hearing on April 6, 2009 moot.

But there are plenty of appeal opportunities as well. If the April 6 hearing is held, and Whole Foods were to lose and is ordered to break up the combined Whole Foods-Wild Oats, it can appeal such a decision by the FTC Administrative Law Judge to the federal court.

Conversely, if Judge Friedman rules in favor of Whole, which would be the second time he did so if it happens, before the FTC April 6 administrative hearing next year, the rules allow the FTC to appeal that decision to the U.S. federal court of appeals, the same body that overturned Judge Friedman's original ruling in favor of Whole Foods Market, Inc.

There are limitations for both parties throughout this process however.

Even so, like the great New York Yankee baseball player and sidewalk philosopher Yogi Berra liked to say, we could be seeing deja vu all over again, in this case in the matter of FTC v. Whole Foods Market, Inc.

Monday, December 22, 2008

Retail Memo: Only Slightly More Than Half the 93 Natural Foods Retailers Issued Subpoenas By Whole Foods in its Case against the FTC Have Complied


FTC v. Whole Foods Market - and the subpoenas

Nearly three weeks ago Natural~Specialty Foods Memo first reported that to date then only about 50 of the 93 natural foods retailing companies that received subpoenas for sales data, financial information and other trade secrets from Whole Foods Market, Inc. had complied with the subpoenas and submitted the information, and that a number of the retailer's that did comply thus far have submitted only partial information, omitting some of the proprietary information demanded in the legal document.

Today, weeks later, still only about 50 of the 93 natural foods retailers issued the subpoenas have complied, according to a recent filing with the federal court by Whole Foods Market, Inc. in which it has asked for an extension on submitting various legal arguments because it still needs the data from the companies yet to provide in order to do so, it says. The deadline to comply with the subpoena was November 4, over six weeks ago.

Whole Foods issued the subpoenas for the trade secrets as part of its defense against the U.S. Federal Trade Commission's (FTC) legal case in which the regulatory agency is trying to overturn the natural grocery chain's friendly acquisition last year of Wild Oats Market, Inc., on the grounds a combined Whole Foods-Wild Oats is a monopolist in numerous U.S. markets in what the FTC calls the "premium natural and organic retailing segment."

Most of the 93 U.S.-based natural foods retailing companies Whole Foods Market, Inc. issued the subpoenas to are privately-held companies. As such they aren't required to report sales and related financial information on a quarterly basis like public companies, such as Whole Foods, are required to do. Hence the subpoenas to obtain this proprietary information.

This isn't the only reason Whole Foods took the subpoena route though. The natural foods grocery chain also is demanding information from the 93 retailers such as if they have any plans in the future to open new stores in their respective market regions. The 93 retailers have natural foods stores in about 29 U.S. markets where the FTC says Whole Foods post the Wild Oats acquisition holds a monopolist position in.

The subpoenas also demand information from these 93 retailers such as providing the court and Whole Foods' lawyers with internal company e-mails in which discussion via-a-vis competition with Whole Foods and related topics might have been discussed.

Whole Foods' Market, Inc. and its outside legal counsel say all this information is needed in order for it to prove the chain does not pose an anti-competitive force to consumers or other retailers in the various U.S. markets where the FTC argues it does. Whole Foods' also says, as does the FTC, that only Whole Foods' legal council and the FTC commissioners will view the information.

As we've been reporting on and writing about, one of the 94 retailers, Portland, Oregon-based New Seasons Market, a nine-store natural foods chain, fought the Whole Foods subpoena in court. Last week a judge ruled against New Seasons and in Whole Foods' favor, giving the Portland natural grocer until December 29 to submit the information demanded in the subpoena.

Brian Rohter, the CEO of New Seasons, said last week he is huddling with his lawyers looking into the potential of appealing the decision. As of today, December 22, he has yet to decide if New Seasons will file an appeal.

Meanwhile it looks like the other 42 natural foods retailers that received the subpoenas have just decided to ignore them rather than fight the demands for information in court like New Seasons has done. After all, November 4 is long passed. New Seasons is the only one of the 93 natural products retail companies that's challenged the subpoena in court to date.

Additionally, in its court filing requesting an extension, Whole Foods Market, Inc. says much of the information it has received from those retailers who've complied with its subpoenas is lacking the detailed information demanded in the legal documents.

As of today, Whole Foods' legal counsel had no comment on what if anything it plans to do to require the remaining retailers to comply with the subpoenas or to get the additional information it says it needs from those retailers who have complied but only submitted partial information, other than to issue the retailers another subpoena and demand in writing they comply.

One of the demands in the subpoenas is that the retailers locate and print any and all e-mails within the company, both at headquarters and store-level, that might discuss competitive issues as they relate to Whole Foods and its acquisition of Wild Oats. This was the only aspect of the subpoena the FTC Administrative Law Judge, D. Michael Chappell, ruled in favor of last week for New Seasons Market in its appeal, saying New Seasons had to comply with all demands in the subpoena except for that one, ordering the Portland grocer to provide just the e-mails from corporate headquarters' staff and not those from store-level employees. The judge held New Seasons must comply with all other demands in the subpoena though.

New Seasons Market CEO Rohter says his biggest concern about submitting the trade secrets information to Whole Foods Market is that he doesn't believe the natural grocery chain's promise, which it says is backed by the court and the law, or the FTC Administrative Law Judge's agreement with Whole Foods in this one instance at least, that other than its legal counsel no other employees of Whole Foods Market, Inc. will be able to view the information.

"I can only shake my head at the judge's position that our private files will somehow be protected,"Rohter wrote in his company Blog on Friday regarding the judge's decision. "The reason I'm doubtful is because this same promise was made in this same case in 2007 and what really happen was quite different. First of all, one of Whole Foods lawyers, who is actually an employee of their company and who is on their Leadership Team, was allowed to see confidential information that was submitted. Second, the FTC accidentally posted information that was marked 'confidential' on their web site."

As it stands now, New Seasons Market has seven days, until December 29, to either comply with the subpoena in whole or in part like many of the other retailers have, do nothing and avoid complying, or file some sort of an appeal to the FTC Administrative Law Judge's ruling requiring the natural foods grocer to submit its trade secrets to Whole Foods Market, Inc.'s lawyers.

Many of the remaining 42 or so retailers are taking the second approach, avoiding responding to the subpoena all together. It's Christmas week, then the New Year holiday period. Much of Washington, D.C., including the federal courts, will be closed. Therefore, nothing much can happen in terms of Whole Foods' getting any action on the subpoenas for the next few weeks, as a result.

The FTC's administrative hearing on the Wild Oats' acquisition is set for the third week in February. That gives Whole Foods little time after the new year to obtain and compile the information it says is key in order to prove its case that it's not monopolist at that February, 2009 hearing.

Reader Resources

FTC v. Whole Foods Market - Whole Foods Market v. FTC: Recent coverage and analysis in Natural~Specialty Foods Memo (NSFM):

December 22, 2008: Retail Memo: Whole Foods Market Wants to Depose and Obtain Internal E-Mails From FTC Commissioner, Suggesting Possible Conflict of Interest Situation....December 22, 2008: Retail Memo: At Hearing Today Judge Tells FTC to Provide Road Map of How Whole Foods Could Take About Merged Companies Should Ruling Go In its Favor....

December 19, 2008: Retail Memo: Whole Foods' Lobbying Effort Baring More Fruit - House Committee Leaders Send Letter to FTC Chair Similar to One Sent By Senate Leaders.... December 18, 2008: Retail Memo: 'This Isn't Over Yet' - New Seasons Market CEO On Judge's Decision the Natural Gorcer Must Turn Over Trade Secrets to Whole Foods Market.... December 18, 2008: Retail Memo: The 'Whole Primary Source Scoop' -- FTC and U.S. Federal Court Documents on the FTC v. Whole Foods Market, Inc. Case....

December 17, 2008: Breaking News: Judge Orders New Seasons Market to Comply With Whole Foods' Subpoena and Submit Sales Data, Financial Records and Other Trade Secrets....December 16, 2008: Retail Memo: Whole Foods, Wild Oats and Boulder, CO...And the Rocky Mountain News' Editorial Take On FTC v. Whole Foods Market, Inc....December, 15, 2008: Retail Memo: Eight Members of U.S. Senate Judiciary Committee Send Letter to FTC Chairman Regarding FTC's Legal Case Against Wild Oats' Acquisition....

December, 13, 2008: Retail Memo - Analysis & Commentary: More On FTC v. Whole Foods Market, Inc. and Whole Foods Market, Inc. v. FTC....December 9, 2008: Organics Category Memo: Wither Organics? Organic Food & Grocery Category Sales Down; But Double-Digit Growth Still Likley With Mass Market Lift....December 9, 2008: Retail Memo: Whole Foods Markets' 'Whole Legal Paycheck:' Three Top Washington, D.C. Law Firms Teaming Up On The Natural Grocery Chain's FTC Lawsuit....

December 9, 2008: Retail Memo: Whole Foods Market CEO John Mackey and Team Launch First Aggressive Attack Against the FTC's Legal Case at Press Conference This Morning....December 8, 2008: Retail Memo: Mr. Mackey (and the Whole Foods Market Troops) Goes to Washington....December 8, 2008: Retail Memo: Breaking News - Whole Foods Market, Inc. Files Lawsuit Against the FTC; Argues the Regulator Violated the Company's Due Process Rights....

December 7, 2008: Retail Memo: New Seasons Market CEO Brian Rohter and Whole Foods Market Co-President Walter Robb Discuss and Debate the Subpoena Issue Online....December 7, 2008: Retail Memo: New Seasons Market CEO Brian Rohter Speaks Out Again Today on the Whole Foods Market, Inc. Subpoena of His Company's Data....December 7, 2008:Retail Memo: Whole Foods Market Retains Top Washington D.C. lawyers and Politically-Connected Lobbyists to Plead its Case Against the FTC....

December 6, 2008: Retail Memo: Fast-Growing and Scrappy Sunflower Farmers Market Ventures Deep in the Heart of (Whole Foods Country) Texas....December 6, 2008: Retail Memo: Fast-Growing NF Chain Sunflower Farmers Market Responds to Whole Foods Market, Inc. Subpoena For Sales, Financial and Related Information....December 3, 2008: Retail Memo: More on the Whole Foods Market-New Seasons Market Subpoena Issue; FTC Holding Firm For February, 2009 Hearing....

December 2, 2008: Retail Memo: Whole Foods Market, Inc. Closes $425 Sale of Stock to Private Equity Firm; Adds Members of the Firm to its Board of Directors....December 2, 2008: Retail Memo: Portland, Oregon-Based New Seasons Market CEO Brian Rohter Responds to Whole Foods Market's Paige Brady....December 2, 2008: Retail Memo: Whole Foods' Paige Brady Responds to Yesterday's New Seasons Market Piece; Lots of E-Mails; Issue Heats Up On the New Seasons Market Blog....December 1, 2008: Retail Memo: Whole Foods Wants A Court-Mandated Financial Records Dump from Portland-based New Seasons Market; it Says For its Battle Against the FTC.

FTC v. Whole Foods: Linkage from the Natural~Specialty Foods Memo (NSFM) archives:

Click here, here and here for stories about the FTC-Whole Foods issue from our archives, including pieces about mass market and natural foods class of trade retail competitors.