Showing posts sorted by relevance for query Mark Price Waitrose The Grocer's Blog. Sort by date Show all posts
Showing posts sorted by relevance for query Mark Price Waitrose The Grocer's Blog. Sort by date Show all posts

Sunday, May 25, 2008

Retail Memo: More On John Mackey's Return to Blogging...United Kingdom's Waitrose Chief Exec Mark Price Goes His Own Way in His 'The Grocer's Blog'


On Thursday, May 22, we wrote this piece about Whole Foods Market, Inc. CEO John Mackey's return to corporate blogging in his Whole Foods Market blog on the retailer's website. Our piece has thus far received a number of comments on it, which you can read here, and we've received a few email notes about it as well here at Natural~Specialty Foods Memo.

The commentors and writers (via email) all thus far seem to be in agreement that Mackey's return to blogging under his own name is either a good thing or if not good is at least pretty much just fine with them, thank you.

However, the opinions regarding his past posting of comments about pre-merger Wild Oats Markets' management and operations and about Whole Foods' then impending acquisition of the rival grocery chain, are receiving mixed reviews--some think its no big thing, others say it might have been an ethical breach but certainly nothing illegal.

Others are expressing the view that perhaps the Whole Foods CEO got away with something because neither Whole Foods' board or the U.S. Securities and Exchange Commission (SEC) punished the CEO in any way for posting on the Yahoo Finance message boards under an assumed screename.

The fact is, the SEC cleared Mackey, so there no longer is an investigation. Further, the Whole Foods' board has cleared Mackey as well. The board did put a new policy in place which prohibits corporate executives from posting on message boards like Yahoo Finance using an assumed screename.

Other writers out in the blogosphere are posting about Mackey's return to blogging, as well the pieces and posts we've offered here at Natural~Specialty Foods Memo (NSFM).

Here's today's take on the issue from Peter Katfka, who writes the "Silicon Alley Insider" blog about all things digital, such as blogs and related technology. Click here to read the piece the "Silicon Alley Insider" posted today about John Mackey's return to blogging.

Additionally, Paul Glazowski who writes for the online publication Mashable, Inc., has a post in the blog about John Mackey's return to blogging today as well. You can read that piece here.

The United Kingdom's 'Lord of the Blog'

Lastly, as Natural~Specialty Foods Memo (NSFM) has written about before, John Mackey isn't the only food retailing chain CEO who publishes a blog on a company website. No sir indeed.

Mark Price, who is the Managing Director (British business speak essentially for CEO) of the upscale United Kingdom-based supermarket chain Waitrose, also has his own blog on the company website, called "The Grocer's Blog." (Mackey is the only food retailing chain CEO in the U.S. though we are aware of who writes a blog. And Price the only one we are aware of who does so in the UK.)

Waitrose Managing Director (MD) Price, who named himself the "Chubby Grocer" because of his ample girth, originally started "The Grocers Blog" as a way to communicate the daily ins-and-outs of a weight loss program he started last year. In the blog, Price has provided readers with the most personal details of his weight-loss regime; everything from how hard it is to avoid donuts, to his walking and swimming attempts, successes and failures.

Price couldn't be expected to merely limit himself on the blog to discussing his diet and exercise regimes however.

The Waitrose MD, who also goes by the nickname "The Golly Grocer" (part because of his girth, part because of his good sense of humor), is a man of many opinions, and jokes, both in general and about his rivals in the UK supermarket industry, such as Sir Terry Leahy, the CEO of Tesco PLC. and Sir Richard Rose, the Chairman and CEO of British food, hard and soft goods retailer Marks & Spencer, who Price calls the "King of Pants" in honor of M&S's private label slacks being named "the best" in the UK last year. Price loves offering his rivals a good dig in the blog.

In his "The Grocer's Blog," Price writes short posts about his weight loss efforts, trips to Waitrose stores, personal vacations, business conferences, and offers frequent friendly digs at UK supermarket leaders like Sir Terry of Tesco, Sir Richard Rose of M&S and others.

In fact, Price seems to be one of the few British food retail chain CEO's who has yet to be knighted by the Queen. After all, there's even a 'British Lord' in the bunch, Lord Sainsbury, scion of Sainsbury's, the UK's number three supermarket chain after Tesco (number one) and number two Asda, which is owned by Wal-Mart, Inc.

Asda's CEO isn't a Sir either...yet. We almost forgot, billionaire Sir Ken Morrison, the recently-retired former Chairman and CEO of the UK's fourth-largest supermarket chain, Morrisons, also was granted the title some years ago by order of the Queen.

You can read Waitrose chief Mark Price's latest 'The Grocer's Blog" blog post here, along with his past posts and comments on them from readers.

Since Whole Foods Market, Inc., which already has one store in London, UK and is making a major push to open more in the nation, and Waitrose are now rivals and will increasingly be so as Whole Foods opens more stores in the UK, perhaps we will eventually see a "blog off" between rival CEO's Price and Mackey?

Being the UK's most upscale, premium and natural foods' merchandising-oriented grocery chain, Waitrose is arguably the grocer which has the most to lose sales-wise from Whole Foods' expansion in the UK. Therefore, Will John Mackey soon or eventually join the cast of Price's rival CEO's, many of whom are the Waitrose chief's friends like Sir Richard of M&S, as good natured fodder for the "jolly grocer" on his "The Grocer's Blog?" Stay tuned. We will be.

NSFM Editor's Note: Read more about Waitrose Managing Director Mark Price's corporate blogging, including a report on his self-proclaimed Easter Sunday, 2008 weight loss goal challenge, here in two pieces we wrote on the topic in March, 2008. Also read this piece about Whole Foods Market, Inc.'s expansion plans in the United Kingdom.

Wednesday, June 11, 2008

Retail Memo: Food, Glorious Food: An Interview With Waitrose UK Supermarket Chain Chief Mark Price; the Now 'Not As Chubby Grocer'


Natural~Specialty Foods Memo has written often about the United Kingdom's upscale Waitrose supermarket chain which is owned by the John Lewis Partnership, which operates department stores under that name in the UK as well as Waitrose, and its Managing Director (CEO) Mark Price (pictured at top), who because of the now ever-decreasing girth around his waistline first called himself "The Chubby Grocer and "The Jolly Grocer," and now... "The Not So Chubby Grocer"

Yesterday, we wrote this piece about Price and Waitrose's new "Market Town" small-format (10,000 -to- 15,000 square feet) small town-positioned food and grocery store format, the second store of a possible 100 which opened last Thursday in the UK.

We've also written about Price and his "The Grocer's Blog," which he posts in daily on the Waitrose website.

In his blog, which gets about 40,000 hits a month, Price chronicles his daily efforts, often in minute details, to lose weight by a combination of better (and less) eating and exercise. Waitrose's staff nutritionist Moira Howie--who has a blog of her own on the website, along with a local hog farmer who sells local pork to the supermarket chain--often posts comments to Price's blog, praising him when he has eaten healthy or done a serious regime of exercise, and reminding him about his weight loss goal when he strays. The blog's readers also offer their comments on his weight-loss program and the other topics he posts about.

Waitrose chief Price also uses the blog to write about a variety of other things, from making friendly but often digging jabs at his competitors like Tesco CEO Sir Terry Leahy, Wal-Mart-owned Asda's CEO Andy Bond, whom he likens at times to his partial namesake James Bond, and fellow upscale food retailing CEO Sir Richard Rose of Marks & Spencer, who Price calls "The King of Pants," in honor of the fact that in addition to being an upscale food retailer, Mark's & Spencer is the number one clothing retailer in the UK.

Price also chronicles his Waitrose store visits, business travels, family vacations and other food-related and sometimes non food-related topics on his blog.

You can read a number of pieces we've written about Waitrose MD (managing director) and his blog here, along with related topics. There are links to Price's blog as well as the others in the stories at the link.

In today's London Times online, staff writer Andrew Billen has a well-written and comprehensive interview with Waitrose chief Mark Price. The interview took place at the Waitrose Estate, a 4,000 acre working farm complete with a Victorian mansion and other delights located in the English countryside. Leckford, as the estate is called, produces a variety of foods that are sold at Waitrose supermarkets, including fruits, vegeatables, meats and other local goods. Food fairs and other events also are held at the estate, which is owned by the employees of the John Lewis Partnership.

Today's interview with Mark Price in the London Times, which you can read by clicking here, offers a good look at the Waitrose chief as a person, leader of a premium food and grocery chain, and UK business leader. It also includes some of the MD's plans for Waitrose in the future, along with his plans to continue positioning the upscale food chain as the UK's leading upscale premium, specialty and natural foods retailer.

Meanwhile, as you can see in the photograph at the top of this piece, Mark Price still has a way to go before he can retire the name he gave himself: "The Chubby Grocer." Even though he is now referring to himself as "The Not So Chubby Grocer" (which is fair), we want to continue to motivate the seller of premium and decadents foods and groceries to continue losing weight and a bit more of his girth. Therefore, we will refer to him for now as "The Not as Chubby Grocer."

We've seen Price prior to starting his diet and exercise regime, and without a doubt he isn't as chubby as before. But he remains "jolly," a flavor for which you can get in the interview, which we hope continues long after he reaches his weight loss and waist measurement goals.

Wednesday, March 4, 2009

Blogging-Grocers' Memo: Grocers That 'Blog,' 'Twitter,' 'Facebook' ... and More


Safeway 2.0: Safeway Stores, Inc. recently became the latest major (as in third-largest U.S. supermarket chain) grocery chain to add a Blog to its Website, Safeway.com.

Safeway Stores bills its relatively new Blog as "The Official Safeway Blog." The Safeway Web site-based Blog is written by Kate, who is a full-time Safeway employee. Below is how Kate describes the Safeway Blog and herself:

About the Blog
Welcome to the official Safeway blog. What's this blog all about? In a nutshell, it's about family, food, value and fun. Of course, what makes this blog really exciting is YOU — so join the conversation!

About the Author:
Hi, my name is Kate. I am mom to three wonderful daughters Gabriella, Madeleine, and Mae and wife to a great guy, Max. I work full time at Safeway and a large part of my job is getting to hear from a lot of women out there about everything that's important to them. Welcome to my blog.

Safeway Stores, Inc. added Kate's Blog when it did a redesign of its Safeway.com Web site in the late fall of last year.

In the Blog, Kate writes about a wide variety of topics: nutrition, meal ideas, local foods, natural and organic products, what's happening in the stores, promotions, and the like. She also encourages readers to comment on the posts.

For example, below is Kate's post from today, March 4, 2009:

Local Mandarins
03-04-2009 08:10 AM
By Kate

My favorite fruit of winter is the mandarins, we go through a five pound bag a week! Super sweet, easy to peel, and the girls love them. The brand we have in our store is from California, which I appreciate as I know they didn't travel huge distances to get to my store which means they’re always fresh (haven’t had a “dried out” one yet) and taste great! We try and support our local businesses in whatever we do –the local “pizza place”, the barber – vs. the chains. We feel it’s particularly important now as we’ve seen so many businesses close on our “main street”. What do you buy that’s local?

[View the Safeway Web site Blog here.]

Safeway Stores, Inc. isn't using the Twitter micro-blogging, social networking site as of yet, something grocery chains like Whole Foods Market, Trader Joe's, Tesco's Fresh & Easy, Oregon's New Season's Market and a number of others have started to do. Are you listening Kate? We think it would be a great tie-in with her Blog.

The New Seasons Market Blog - and Peanut Butter: Speaking of Portland, Oregon-based New Seasons Market, the nine-store natural foods chain also is a "Blogging-Grocer." And the independent natural grocery chain recently used its Blog to update consumers and customers on the peanut product recall, which appears to be far from close to being over.

The February 19 Blog post is titled: "What's the Story With Our Bulk Peanut Butter Recall?"

In the post, New Seasons' president Lisa Sedlar says the natural grocer has thus far removed over 135 different FDA-recalled peanut-related products from store shelves. She says it's been the most massive product recall she has experienced in her 20-plus years in the natural products industry.

[You can read her post on the peanut product recall and issue in the New Season's Market Blog here.]

New Seasons Market also has a feed on the popular social networking site Twitter. You can view it here. Below are New Seasons' two most recent "Tweets" (Twitter talk for posts) on its Twitter feed:

@rebeccashapiro Of course. Plenty of GF cereals to munch an along with alternative milks like hemp & hazelnut. from TweetDeck in reply to rebeccashapiro
Free cereal & milk tasting this weekend.


Cereal: It's the budget crunch that goes great with milk! http://budurl.com/freecereal from TweetDeck.

[Read about another way New Seasons Market has used its Blog: December 7, 2008: Retail Memo: New Seasons Market CEO Brian Rohter Speaks Out Again Today on the Whole Foods Market, Inc. Subpoena of His Company's Data.]

New Seasons' also uses Facebook. There's a link to its Facebook site on the Blog.

The "Whole Leader" of the "Blogging-Grocer" Pack in the U.S.: Whole Foods Market, Inc. is the pioneer in the food retailing industry in using Blogs as a part of the its social networking communications and marketing outreach strategy.

The first Blog on the Whole Foods Market Web site was (and is) "The CEO's Blog, written and published by CEO John Mackey. He started the Blog in 2005. CEO Mackey hasn't been posting much on his Blog of late though. His last post was in early November, 2008.

CEO Mackey also no longer posts anything on his "The CEO's Blog" about the FTC. v. Whole Foods Market, Inc. ongoing antitrust case. He stopped posting about the legal case last year after just one post (See the May 21, 2008 post here) about his return to Blogging. He did so so as to not interfere with the ongoing litigation.

Last year Whole Foods kicked-up its Blogging activity a few notches when it redesigned its Web site and added its very active "Whole Story" Blog. The natural grocer uses the Blog regularly, posting culinary suggestions and recipes, items about new products at Whole Foods, nutrition information, stories on sustainability, local foods and other similar issues, and a "Whole Lot More."

Whole Foods also has been using the Blog to inform consumers about the FDA peanut product recall, including listing all of the items its pulled from its shelves in Blog posts.

Whole Foods also includes food-related videos and podcasts on its Web site in conjunction with its "Whole Story" Blog.

Additionally, Whole Foods now has a series of interactive forums on its Web site, in which consumers can discuss food-related topics and issues with each other, as well as with Whole Foods Market's Bloggers.

Lastly, Whole Foods ties its Web site Blogging in with three social networking sites: Twitter, Facebook and Flikr (for photographs). The links to each are here: Whole Foods Market photos on Flickr, Whole Foods Market on Facebook, Whole Foods Market updates on Twitter.

A number of Whole Foods regional divisions, such as Los Angeles and Columbus, Ohio, also have Twitter sites of there own, which offer a local angle.

Whole Foods Market is taking Blogging and the use of social networking sites very seriously. In fact, its the only grocery chain of any format we are aware of that currently has a senior staff member, Paige Brady, who's full-time job is social networking. She's Whole Foods' "Blogger-in-Chief."

At this point in time, based on our research, Whole Foods is the top "Blogging-Grocer" in the U.S.

[Suggested Reading: June 7, 2008: Retail Memo: Whole Foods Market, Inc. Launches New and Improved Company Blog; Leadership 2.0 and Increased Transparency on the Move in Food Retailing ... May 22, 2008: Retail Memo: Whole Foods Market CEO John Mackey is 'Back to Blogging'; As Well as Being 'Back in Town.' ... May 25, 2008: nday, May 25, 2008 Retail Memo: More On John Mackey's Return to Blogging...United Kingdom's Waitrose Chief Exec Mark Price Goes His Own Way in His 'The Grocer's Blog'.]

The UK's "Grocery-Blogger-in-Chief": The May 25, 2008 post linked above mentions Mark Price, the CEO (official title: managing director) of the upscale Waitrose supermarket chain in the United Kingdom. If by our own account Whole Foods Market is the leading "Blogging- Grocer" in the U.S., Waitrose gets that honor in the UK.

In addition to Waitrose chief Mark Price's Blog, there's also a Blog by the grocery chain's nutritionist, and another by a local British hog farmer who supplies premium pork to Waitrose.

We really like the personal touch Waitrose uses in its Blogging. It creates interest in the personalities behind the grocery chain.

[You can check out the latest Blog posts from the Waitrose folks here.]

[Three past stories from NSFM about the Waitrose "Blogging-Grocers": Retail Memo: Waitrose's 'Chubby Grocer' Mark Price 'Weighs-In' on His Rival; Marks & Spencer CEO and 'The King of Pants' Sir Stuart Rose... Leadership 2.0 Memo: More Food and Grocery Industry Leaders Need to Adopt Digital, Interactive Communications Strategies in This Digital Age... Retail Memo: More On John Mackey's Return to Blogging...United Kingdom's Waitrose Chief Exec Mark Price Goes His Own Way in His 'The Grocer's Blog'.]

A Very Independent "Blogging-Grocer": Jim Hiller, the owner and CEO of Michigan's eight-store Hiller's Markets, goes his own way in his grocer's Blog, taking positions and offering his opinions in the Blog on a variety of issues.

His chief issue of late has been urging folks to buy American automobiles, which shouldn't be a surprise since Hiller's stores are located in the Detroit, Michigan region, home to America's struggling "Big Three" automobile companies.

But Hiller also writes about a wide-variety of other issues in his Blog -- like oysters -- which he wrote about in a post on February 16.

But today's post in his Blog, "Jim's Blog: A Message From the Helm," on the Hiller's Market Website is about cars. It's titled: "A New Ride," and is well worth reading. [Click here to read the post.]

We like that independent grocer Jim Hiller shows who he is in his Blog. After all, one of the keys to the success of independent grocers in the U.S. is showing a personality. Jim Hiller does that in spades, as does Hiller's Market in its merchandising and operations.

[Suggested Reading: December 23, 2008: Independent Grocer Memo: Eight-Store Michigan USA Independent Hiller's Markets Demonstrates Why Independents Survive and Thrive in the U.S.]

[Blogging-Grocers Memo is a regular feature of Natural~Specialty Foods Memo (NSFM). If you spot a grocer Blogging about something of interest (or even not of interest), feel free to send us a note and a link at: nsfoodsmemo@yahoo.com. Comments on grocers and Blogging are welcome on this post. Just click the "comments" link below and offer your opinion.]
[Follow Natural~Specialty Foods Memo (NSFM) around on Twitter at: www.twitter.com/nsfoodsmemo]

Sunday, March 23, 2008

Retail Memo: Waitrose's 'Chubby Grocer' Mark Price 'Weighs-In' on His Rival; Marks & Spencer CEO and 'The King of Pants' Sir Stuart Rose

Let's face a cold, hard fact: When it comes to comparing grocery retailing in the United States and the United Kingdom, on thing is perfectly clear: The Brits just have a whole lot more fun with the business than their American counterparts, especially at the CEO or Managing Director level.

Sure, there are the occasional bursts of wonderment and mirth among U.S. grocery retailing CEO's, like the news last year that Whole Foods' chief John Mackey had been posting anti-Wild Oats Markets and pro-Whole Foods acquisition comments on various online financial bulletin boards during the run up to the Austin, Texas-based grocer's buyout of natural foods chain Wild Oats. The incident was good for lots of press--and some fun headlines such as "Wacky Mackey." We can't recall one U.S. supermarket chain CEO commenting on it though, although others from all walks of life did.

In the main though, U.S. retail grocery chain CEO's are pretty staid folks, no disrespect intended. Further, the retail grocery industry in the U.S. has very little prestige for some reason among the corporate and business community, as well as with the American news media.

On the other hand, the UK press has elevated its reporting and writing about that nation's grocery retailing industry to a high art form. The country's newspapers, tabloids and other media outlets report on the UK's top grocery chains daily. And, it's not just business stories these scribes write about either. UK Retail grocery industry CEO's often are covered and written about at near-celebrity levels. The good, the bad and the ugly are reported regarding the supermarket chains and their leaders.

For example, there's Sir Terry (Leahy) of Tesco, who appears in the British press more often than rock star Paul McCartney (pre-divorce of course). There's reports on the comings and goings of Wal-Mart, which owns the UK's number two retail chain, Asda, at least daily. Further, there's what we call the "Daily Sainsbury's," news all about the UK's third-largest grocery retailer. And, that's just the tip of the UK grocery industry and CEO media coverage iceberg.

Britain also holds its supermarket CEO's in rather high esteem. As such it gives them major props when they are up--and feels free to kick them when they are down.

United Kingdom CEO's or Managing Directors are a royal bunch as well. Sir Terry of Tesco has been knighted (hence the Sir in Terry), as has Stuart Rose, CEO of Marks & Spencer. Add to that list Sir Morrison, the just-retired CEO of the grocery chain Morrisons', which is the fourth-largest in the UK. There's even a Lord in the group, Lord Sainsbury.

Then there's Mark Price, the Managing Director (essentially the same as CEO) of upscale grocery chain Waitrose. Price, who calls himself the "chubby" and "jolly" grocer in honor of his slight girth, which he's in the process of reducing--an effort he chronicles daily in his blog by reporting what he ate for lunch and dinner the day before and breakfast that morning--daily in his own blog on the Waitrose corporate website.

Price may not have achieved "Sir" status yet like the others, but he is without peer in UK grocery retailing executive circles in terms of having fun with and loving his job as the head of Waitrose. Price also is the only supermarket CEO in the UK to write his own daily blog--and in the words of many readers tell them way too much about his personal eating habits.

We love Price's blog--and read it often. Another thing the "jolly grocer" uses his blog for is to have some fun with his UK retail grocery chain CEO peers. He especially likes to dig (slight, British digs mind you) Sir Terry Leahy of Tesco over this issue or that when the mood--and the issue--strikes him. The blog's digs on Sir Terry are all in jest mind you--but they do often have some larger meaning behind them as well.

Right now Waitrose (and its parent John Lewis) and Tesco are a bit at odds with each other competitively speaking. Waitrose, which also owns the online UK grocery-retailer and home delivery service Ocado, recently announced it would beat Tesco's retail prices on a couple thousand basic, everyday grocery items at the online supermarket. On its website, Ocado has a banner promotional ad which reads: 'Tesco Prices, Waitrose Quality, Ocado Delivery.'

Tesco shot back--and the battle has been enjoined--with some harsh words by both retailers and talks of lawsuits by Tesco. As a result, we expect the "chubby grocer" to either lay off writing about Sir Terry and Tesco for a while on the advice of legal council, or to do the complete opposite, and perhaps sharpen the nature of his digs just slightly.

But, it's Price's latest friendly dig at his friend and collegue Sir Richard Rose, CEO (and now Chairman as well) of Marks & Spencer, we want you to know about today.

First, a little background: Unlike is the case in the U.S., the top-three UK supermarket chains--Tesco, Asda and Sainsbury's-- and a number of others near the top like Marks & Spencer, sell soft goods like clothes and hard goods like electronics and appliances, in most of their stores in addition to food and grocery products. (Waitrose stores just sell food and groceries in the main, including the best of the best in terms of quality, but it's parent company, John Lewis, operates department stores.)

Additionally, all four of these retailers sell men's and woman's clothing as part of their soft goods' merchandising, including producing and selling pants, shorts and other garments under their own store brands. The retailers' are as competitive in the soft goods category in many ways as they are in the food and grocery category.

There are even awards for the best store brand clothing, as there are in the UK for best store brand grocery products. And, Mark's & Spencer was just recently named this year's best purveyor of own-brand pants out of all the UK soft goods (and those that sell groceries as well) retailers.

Lastly, Marks & Spencer CEO Sir Stuart Rose recently became the Chairman of M&S as well as its CEO. He also signed a new 10-year contract as Chairman and CEO of the popular UK retail chain.

Back to Waitrose Managing Director/blogger Price. Last week the "jolly grocer" used his blog to write about--and offer a gentle dig to--M&S CEO Rose. Price and Sir Stuart had dinner together last week at a male only event called the Solus Club, which was held in London's posh Dorchester Hotel.

Price used the occasion of being with Rose at the dinner, following the Chairman and CEO's inking his new 10-year contract, as well as Marks & Spencer's getting its "best pants' retailer nod," to try out some new nicknames or "official titles" on Rose, whom he calls "The King of Pants," (among other titles) in honor of the "best pants retailer" honor.

Among the "official titles" Price says in his blog he offered to Chairman and CEO Rose (which Sir Stuart confirms) were: El Presidente, Grand Formage, Defender of the Universe, the Silver Foxy Overlord of the High Street and--as a nod to the combined Chairman and CEO roles rolled in with the "best pants" honor--First Lord of the Knicker Drawer.

Price also can't resist commenting on Rose's dual positions at M&S in his blog, saying he (Rose)agreed on the new, 10-year contract between himself (the Chairman) and himself (the CEO). [Read the "chubby grocer's" post about his dinner with Rose here.]

Rose seems to be taking it all in stride. He says he takes all of Price's comments, in the blog and verbally, "in the spirit in which they are intended." That's a very Chairman-like comment, we must say.

Meanwhile, today is a big day for Price, the "chubby grocer." Today, Easter Sunday, is the day for his big weigh-in to see if his efforts over the last three months to lose weight will give him the new nickname, the "not-so chubby" grocer.

Price is spending the Easter weekend on holiday with his family. He did make a blog post today but there was nothing about the weigh-in because it was an early morning pre-weigh-in post. But the signs look ominous as evidenced by this mornings post.. In that post, Price mentions a huge breakfast he just finished at his hotel restaurant in Breton, where he is on holiday. The morning meal sounds huge.

We bet he waited until tonight for the weigh-in so he could digest that breakfast spread a bit. But, what about Easter lunch...and dinner? The calories, the carbs of it all. We will be checking the "chubby grocer's" blog first thing in the morning for a new, post weigh-in post...and the results. We won't be disappointed though if Price has only lost a couple pounds. After all, we kind of like his "chubby grocer" persona.

Tuesday, June 10, 2008

Small-Format Food Retailing Special Report: UK Upscale Supermarket Chain Waitrose Opens the Second of its New, Small-Format 'Market Town' Food Stores


Upscale British food retailer Waitrose opened the second of what could be up to 100 of its new small-format "Market Town" food and grocery stores in Buckingham, UK last Thusday.

The first of the new small-format "Market Town" food stores or shops--which Waitrose managing director Mark Price calls "purpose-built" small-format stores because they are designed to be "local," limted assortment food stores with a major focus on fresh foods and locally-grown produce, as well as being located in small or market towns--opened just last month in St. Neots Cambridgeshire.

Waitrose's upscale supermarkets in the UK average 20,000 -to- 30,000 square feet and follow the supermarket format of offering a little bit of everything in terms of food, groceries and non-foods, all with an upscale and gourmet focus in Waitrose's case of course.

The grocer's supermarkets also are located in, and targeted to, all areas in the UK, but primarily urban and suburban regions.

In contrast, the geographical focus of the "Market Town" small-format stores are small towns. The merchandising focus is to devote about 50% of the total store square footage to fresh foods and fresh produce, selling as much locally-produced produce as possible, and the other half to a limited assortment of groceries, specialty, gourmet, natural and organic products, and a smattering of non-foods items.

The next Waitrose "purpose built" small-format "Market Town" food store is set to open in July in the town of Brackley, Northamptonshire.

Here is what Waitrose chief Price said about the Buckingham "Market Town" store opening on Thursday, June 5 in his "The Grocer's Blog" on Waitrose's website on Friday, June 6:

"Thursday was a particularly enjoyable day as we opened our first purpose-built 'market town' branch in Buckingham. This is an approximately 10k square foot format for smaller retail sites that specialise in fresh food and local produce. The branch looked fantastic and feedback from customers was incredibly positive. The reception we got in Buckingham gives us great confidence that we're in a good position to roll out new Waitrose shops into towns and villages we previously thought might not have suitable sites."

Price says what Waitrose is aiming to do with the "Market Town" small-format food stores is to refelct the ambience of a traditional British food shop, as well as being as "local" in product assortment, design features and elements, and service-orientation as possible.

"Our brand has traditionally had a 'sweet spot' of around 20,000 square feet, but in a competitive environment we need to be more flexible and improve the potential of the smaller shops in our estate," Price says about one of the key reasons Waitrose developed the "Market Town" format stores.

"The 'Market Town' format will allow us to achieve that, as well as giving us new opportunities to grow the business. We are going back to the grass roots of the traditional town food shop, which aims to reassert the sense of community and service associated with our brand." Price says.

The local and community aspect is key to the success of the small-format "Market Town" format, according to Price.

"By engaging with the community in our research, as well as providing local information and more local produce, we want our customers to get a real sense that this is their shop. We have always taken pride in being a fresh food specialist, and in the support we offer small and local producers. With this concept we have dedicated more space to fresh foods and more locally sourced products than ever before," Price explains.

Below are the key format distinctions or innovations of Waitrose's small-format "Market Town" stores:

>They have A small food store or shop design, look and product selection, tailored to the needs of the particular town the store is located in.

>Local is key to the format. For example, the stores sell nearly 200% more locally-produced food and beverage items compared to traditional Waitrose supermarkets, which already sell lots of local goods.

> More emphasis on fresh foods with over half the food store or shop dedicated to fresh products, as we mentioned above.

>Each store will have a community bulletin or information wall that will feature local information regarding the town, pictures of local food producers, and related information and graphics, all with a community emphasis.

>A new convenient bakery design, unique to the "Market Town" format, and designed to be a modern version of a traditional small food shop bakery.

>Waitrose Deliver, the retailer’s online shopping service, will be available in the small-format stores so that customers can have their grocery orders delivered to their homes if they desire, just as is the case with small town grocers.

>The "Market Town" format features a different layout than Waitrose's supermarkets, including having fresh and frozen foods merchandised next to each other and seasonal fruit and vegetables merchandised side-by-side in the produce department.

Waitrose could open as many as 100 of the small-format "Market Town" grocery shops in small towns throughout the UK in the next couple years, according to managing director Price.

Each store will reflect the unique aspects of the town it's located in, says Price. The 50% fresh foods, 50% other format will be the same for all of the small-format food stores. However, each store's design elements and product selection will reflect the community it's located in to a large degree, just like a neighborhood independent grocery shop does, according to Price.

The "Market Town" small-format stores are natural for Waitrose historically in that the supermarket chain, which is today owned by the John Lewis Partnership, began in 1904 as a small grocery shop named Waite, Rose and Taylor in West London.

That first shop, pictured here, was much smaller than 10,000 square feet. However, it's local roots and specialty-orientation is what's provided the base merchandising philosophy behind Waitrose to this day--not to mention the derivation of its name.

Therefore, in a sense Waitrose is merely going "back to the future" with its new small-format "Market Town" food shops.

Wednesday, May 28, 2008

Leadership 2.0 Memo: More Food and Grocery Industry Leaders Need to Adopt Digital, Interactive Communications Strategies in This Digital Age


Over the last few days we've written about Whole Foods Market, Inc. CEO John Mackey's return to blogging, with his "The CEO's Blog," on the supernatural food retailer's corporate website.

We also wrote a piece about Mark Price, the Managing Director (CEO) of United Kingdom supermarket chain Waitrose, and his "The Grocer's Blog," along with a companion piece about how Waitrose is using a blog called "The Hog Blogger," written by a real pig farmer who supplies bacon to the grocery chain, as a way of communicating its local foods' procurement and merchandising efforts--especially the upscale grocer's "Save our Bacon" local British pork campaign--to consumers, the media and other stakeholders.

We call these forms of corporate communication--corporate blogging by CEO's and others using interactive digital media and other "new wave" communications technologies--Leadership 2.0. In other words, it's using interactive digital means rather than analogue-only ways to communicate with consumers, shoppers, employees, the media and other stakeholders.

Leadership 2.0 strategy also is interactive rather than one-way, which analogue communications generally is. Blogs and other digital and online technology like message boards and video sites like YouTube allow for instant, real time communications between leaders, CEO's and their various stakeholders.

Since we live in a digital rather than analogue world, this technology and interactive means of communications not only makes sense, it rapidly becoming the norm.

What we call Leadership 2.0 is something food and grocery industry executives need to consider doing more. For example, we haven't been able to find another food retailing industry CEO--other than John Mackey in the U.S. and Mark Price in the UK--who currently is communicating directly with stakeholders via a blog, where comments are welcomed. (If you know of another industry CEO doing so, please let us know.)

The May 21 Harvard Business Review Online has an interesting post by Gill Corkindale in which he says he heard a report Monday morning on the BBC about British Prime Minister Gordon Brown going YouTube. Prime Minister Brown (PM) has launched a website called 10 Dowing street on the popular video sharing site where British citizens (and others we imagine) can directly ask him questions in the "Ask The PM" section, offer comments, and make suggestions, all of which he says he will answer.

This is an example of what we call Leadership 2.0 applied to running a nation.

YouTube also is playing a huge roll in the current Presidential election in the United States. Democratic front-runner Barack Obama was the first to make very successful use of the video sharing website in his campaign. Hillary Clinton soon followed, and Republican presumptive nominee John McCain also is now using YouTube to promote his campaign for President.

This is an example of Leadership 2.0 as a marketing campaign in the political arena.

Numerous companies big and small also are using YouTube for marketing campaigns. However this differs from what we call Leadership 2.0 in that it's more of a digital and online extension of traditional marketing than a "new wave" interactive communications effort like CEO-blogging, Prime Minister Gordon Brown's use of YouTube, and the efforts being made primarily by Obama and Senator Clinton to use the video sharing website to communicate with potential voters as well as to market to them.

Most corporate CEO's have yet to do anything similar to what Gordon Brown is attempting for example with YouTube. However, we expect to see more companies--and CEO's--follow the Gordon Brown YouTube and Mackey and Price CEO-as-blogger examples, as the realization communicating--especially with younger people--in the digital age requires the use of online written and video tools.

We suggest you read Gil Corkindale's post here in the May 21 Harvard Business Review online, along with the reader comments, as we think it's a good, illustrative example of what we call Leadership 2.0 in the digital age.