Showing posts with label green memo. Show all posts
Showing posts with label green memo. Show all posts

Tuesday, December 30, 2008

Green Memo: Interview - Coca-Cola CEO John Brock Says Sustainability is No Longer 'Niche'


In an interview published in Knowledge@Warton, an online publication of the University of Pennsylvania's Wharton School of Business, Coca-Cola Enterprises CEO John Brock talks about his push to "green" the giant beverage bottler, marketer and distributor.

Environmental sustainability is "absolutely key" to the strategy of Coca-Cola Enterprises. "It's center of play. It's not niche anymore," Brock tells the interviewers.

Coca-Cola Enterprises is the world's largest marketer, producer and distributor of Coca-Cola products. It has operations in 46 U.S. states and Canada, and is the exclusive Coca-Cola bottler for all of Belgium, France, the United Kingdom, Luxembourg, Monaco and the Netherlands. It's sales represent 18 percent of The Coca-Cola Company's worldwide volume. Coca-Cola Enterprises isn't to be confused with Coca-Cola Company, which is a separate corporate entity.

In June of this year, Natural~Specialty Foods Memo reported on and wrote about one of Coca-Cola Enterprises' new"green" efforts, this one in the transportation sector. In this piece [Green Transportation Memo: Coca-Cola Enterprises, Inc. to Go Green; Plans to Add 142 Hybrid Electric Delivery Trucks to its North American Fleet] we wrote about Coke Enterprises' plans to buy 142 hybrid- electric delivery trucks, the start of what the company said would be an eventual conversion of its entire diesel fuel-powered North American delivery truck fleet to 100% hybrid-electric.

In the Wharton interview, CEO Brock says Coca-Cola Enterprises has now purchased all 142 of those hybrid-electric delivery trucks -- and plans on buying more.

The hybrid-electric trucks, custom built for the company, use 35% less fuel and produce about 35% less emissions than conventional diesel fuel-only powered delivery trucks do. They also cost the company about 45% more than the conventional trucks, according to Brock.

Brock appears to be big on the hybrid-electric delivery trucks though, as you can read in the Wharton interview, despite the significantly higher upfront cost.

Part of his glee has to do with the fact -- despite the per-gallon cost of diesel fuel having decreased considerably over the last couple months (it will go back up) -- that with the high price of diesel fuel being pretty much a constant, he knows the hybrid-electric trucks will pay for themselves over time. [The reduced carbon emissions also will come in handy in the event the U.S. Congress passes carbon cap-and-trade legislation in 2009, which is something a majority of Democrats, President-elect Barack Obama, and some Republicans support.]

In the Wharton interview, CEO Brock also addresses a number of other environmental issues, including recycling and what the beverage giant is doing in that regard, since it is one of the biggest users of plastic packaging in the world.

In the interview piece, the chief executive of Coca-Cola Enterprises also discusses corn -- and its soaring cost -- which is used to make Fructose corn syrup, the current sweetener of choice in the bottler's carbonated beverage brands, including its flagship Coke. He also touches on the "green" issues of packaging reusability, climate change, energy conservation and other related sustainability issues.

You can read the Wharton interview with Coca-Cola Enterprises CEO John Brock here.

Saturday, November 22, 2008

Green Retailing Memo: Wal-Mart Stores, Inc. to Make Major Purchase of Renewable Wind-Power to Supply 15% of the Power For its 360 Stores in Texas, USA


As we wrote about in this piece yesterday, "Retail Memo: Wal-Mart CEO Steps Down; Head of International Operations Mike Duke to Lead Retail Giant; USA Chief Castro-Wright Promoted," current Wal-Mart Stores, Inc. CEO Lee Scott stepped down on Friday, deciding to retire after three decades with the world's largest corporation and global retailer, including serving in the top spot as CEO for the last nine years.

Scott isn't leaving Wal-Mart completely however; or right away: He will be head of the company's executive board and serve as a consultant to Duke and the board until 2011, according to the company.

Wal-Mart's head of global operations, Mike Duke, will take over as the company's CEO in February, 2009, Wal-Mart announced yesterday. In addition, current Wal-Mart USA CEO Eduardo Castro-Wright was promoted on Friday to the position of vice chairman of Wal-Mart Stores, Inc., which is a strong indication he is in line to be CEO as part of the retailer's internal succession planning process.

On Thursday we wrote about two major corporate social policy initiatives outgoing (nobody knew he was outgoing on Thursday by the way) CEO Lee Scott made and Wal-Mart announced that day. Those two major initiatives are:

>A $2.5 billion donation to Feeding America (formerly America's Second Harvest Food Bank), along with a promise by Wal-Mart to donate 90,000 pounds (70 million meals) each year to the group that supplies food to organizations assisting the hungry throughout the United States for the next couple years;

>Guaranteeing a $12.5 million letter of credit to the group planning to build a memorial to the late civil rights leader martin Luther King Jr. on the National Mall in Washington DC USA.

Read our two stories from Thursday, November 20 at the links below:

~November 20, 2008: Food Retailing & Society Memo: Wal-Mart Steps in; Gives $12.5 Million Line of Credit to Group Trying to Secure Funding to Build King Memorial

~November 20, 2008: Food Retailing & Society Memo: Wal-Mart Donates $2.5 Million to 'Feeding America;' Will Also Give 90 Million Pounds of Food A Year to the Organization

Also on Thursday, Wal-Mart Stores, Inc. announced it would make the single-largest purchase of renewable wind energy by any U.S. corporation.

Wal-Mart said it will buy enough wind power from Duke Energy Co. to supply up to 15% of the retailer's total energy load in approximately 360 Texas stores and other facilities. The renewable energy will come from a Duke Energy wind farm under construction in Notrees, Texas, and is expected to begin producing electricity for Wal-Mart by April of 2009.

The project will provide roughly 226 million kilowatt-hours (kWh) of renewable power each year or the energy equivalent of washing 108 million loads of laundry -- enough for every household in Austin, Texas to do laundry for a year, the company said.

Texas currently is the leading wind power-producing state in the U.S. The new project by Duke Energy will solidify the state's position. Additionally, former oil barron T. Boone Pickens is planning a multi-billion dollar wind farm initiative, which would include major wind farms in Texas, as part of his "Pickens Plan" renewable energy initiative for the U.S.

One of Lee Scott's major initiatives during his nine years as head of Wal-Mart has been environmental sustainability. He's pushed suppliers to decrease product packaging sizes, launched "green" retailing initiatives across Wal-Mart's logistics system and stores, introduced "green" products under the retailer's store brands, pushed energy efficiency initiatives and numerous other programs that fall under the sustainability category.

It appears he wants to go out with a "green retailing" bang between now and when he leaves his CEO's office at the end of January, 2009.

Wal-Mart's wind power buy from Duke Energy is important in the larger, macro scale for wind power because its an endorsement in the U.S. of the renewable energy source by the nation's and world's largest corporation and retailer. The company's move will likely result in other corporations and retailers in Texas buying into the huge wind farm project being built by Duke Energy in the state.

A number of publications have written about Wal-Mart's major, new wind power initiative in Texas. Below is a sampling of those stories:

[CNN-Money: Wal-Mart To Buy Wind Power From Duke Energy For Texas Stores...Dallas, Morning News, Dallas, Texas: Wal-Mart buying power from wind farm...Associated Press: Wal-Mart buys wind energy supply...Wall Street Journal Business Blog: Wal-Mart: Wind Power’s Good for the Bottom Line, Even With Cheaper Gas ...Austin-American Statesman, Austin, Texas: Wal-Mart buying wind power for Texas stores...Houston Press, Houston, Texas: Wal-Mart Turns To Wind Power, A Little...

The Morning News-Arkansas: Wal-Mart Pushes Wind Power...Energy Matters, Australia: Wal-Mart Gets Into Wind Power...Clean Energy Update, New York, NY: Wal-Mart Makes Major Commitment to Renewable Wind Power...Environmental Leader: Wal-Mart To Buy 226 M kWh Wind Energy To Help Power 350+ Stores...Wal-Mart Stores, Inc. press release: Texas Wal-Marts go green with wind power.]

Our sources tell us CEO Lee Scott has a few more corporate social policy and environmental retailing surprises up his sleeve, which the company will announce before he turns over his CEO's office to Mike Duke at the end of January, 2009. If they are on the order of the three announcements we've written about -- all three announced by the company on Thursday, November 20 -- it should be an interesting remaining two months in 'Wal-Mart World.'

As the CEO of a $400,000 billion a year global corporation and retail empire, it appears Lee Scott, like a President or head of state does, also wants to leave a legacy. It appears he also wants to set a tone for the new, incoming CEO of a Wal-Mart Stores, Inc. that maintains its heavy involvement in corporate social programs and "green retailing" initiatives, both of which are needed even more strongly now in the current global recession and environmental and energy crisis than they were even before.

Wednesday, July 2, 2008

Green Memo: 'His Royal Greenness' Britain's Prince Charles Reveals His Prized 38-Year Old Austin Martin Now Runs on Fuel Made From Wine and Cheese


Britain's Prince Charles, who in addition to conducting his regular duties as the male head of the Royal Family also is the founder of the fast-growing United Kingdom-based Duchy Originals premium, organic foods company, revealed yesterday he has converted his prized 1970 Austin Martin DB5 motor car (pictured above) to run on biofuel, produced from surplus white wine and cheese.

The Austin Martin was a 21rst birthday present to the UK's leading environmentalist from the Queen Mum.

The fuel for Prince Charles 38-year old Austin Martin DB5 comes from Greenfuels in Gloucestershire, and is made from surplus white wine from a vineyard in Wiltshire, and whey obtained from local cheesemakers.

Some time ago the Prince was telling friends he desired to run his pristine Austin Martin DB5 on biofuel, but said he wondered if doing so was possible since the car is 38 years old.

Austin Martin, the producers of the car, heard "His Royal Greenness" wanted to be able to run the car on biofuels, so they contacted Greenfuels for help. The alternative fuel company hatched a scheme in which it obtained 8,000 litres of surplus UK-produced white wine from a vineyard in Wiltshire, which they purchased for only ~1-p (British pound) per-litre.

Greenfuels then ran the surplus white wine through their distillery. By boiling off the wine's 11% alcohol content, the green fuel firm said it ended up with hundreds of gallons of 99.8% pure ethanol. They then topped the near 100% pure ethanol off with fermented whey, a by-product of cheese making, which they obtained from local cheesemakers.

Once the wine and cheese-based fuel was produced, auto company Austin Martin says it merely gave the carburetors on the Prince's Austin Martin DB5 a special tune up, which allowed more fuel to get into the engine, and "His Royal Greenness" was good to go in his wine and cheese biofuel-powered car. The biofuel is a mix of 85% ethanol and 15% petrol.

By converting his prized Austin Martin, which the Prince says he only drives on special occasions, to biofuels, the Prince, organic gentleman farmer, and organic foods industry pioneer, continues to burnish his green credentials as not only the UK's top environmentalist, but most likely the greenest royal in the world.

Prince Charles operates his Duchy Originals premium organic food company, 100% of the profits of which he gives to various charities, on the Duchy of Cornwell Estate. The estate's business includes organic farming, the premium, organic foods company and a "green" garden tools business (which is part of Duchy Originals.)

The company is doing very well indeed. The profits from the Duchy of Cornwell Estate, the majority which comes from the Duchy Originals premium organic food company product sales, increased by 7% in the last fiscal year, to ~16.3 million-p (British pounds).

Duchy Originals continues to grow, both in distribution and by the regular addition of new products, including one of the latest new lines, ready-to-eat gourmet sandwiches made using all organic ingredients. The Prince recently hired a new CEO, who comes from the UK-based food and beverage giant Cadbury PLC, who plans to eliminate some of the less popular of the now 300 items in the Duchy Originals line and grow the company by focusing on top performers, newer niche products, and increased international distribution.

Numerous Duchy Originals food and grocery products are gaining increased distribution in upscale supermarkets, specialty stores and natural foods markets in the U.S., as well as throughout Europe, India and elsewhere in the world.

The Prince uses all UK-produced organic ingredients in the Duchy Original brand food products, which range from packaged biscuits, snacks, fresh breads and organic fresh milk, to fresh meats, condiments, preserves, fresh soups, deserts and more. Click here for a complete list of the Duchy Originals products, including the body care and garden tools lines.

The Prince, who is a major advocate of sustainable and organic farming in the UK and globally, also is a major supporters of Britain's farmers, along with being a chief spokesperson for buying locally-produced foods in the nation.

Since the surplus wine and whey used to make the biofuel are both produced in the UK, as well as the fuel being distilled locally, "His Royal Greenness" not only is upping his already solid green credentials by converting the Austin Martin, which was once British Secret Service Agent James Bond's (Agent 007), car of choice, to run on the biofuel, the Prince also is further burnishing his "local" credentials at the same time. It's hard to get much "greener" than that.

Wednesday, May 28, 2008

Supply-Side Memo: Food Industry Giant H. J. Heinz Co. to Launch New Energy Conservation, Alternative Energy and Greenhouse Gas-Reduction Program


Natural~Specialty Foods Memo Editor's Note: Pittsburg, Pennsylvania USA-based H.J. Heinz Co., one of the world's biggest international food companies as well as a major player in the natural and organic foods industry and specialty foods sector, plans to reduce the amount of greenhouse gases it produces company-wide by 20% by 2015, according to the report below from today's Pittsburgh Tribune Review, a daily newspaper in the food company's hometown.

Although a 20% carbon footprint reduction over the next seven years doesn't sound like much, one has to consider how difficult it is to make such changes in a giant, global supply chain system such as the one H.J. Heinz operates.

Further, the fact the giant food company plans to rely on alternative energy for 15% of its total energy needs by 2015 is a pretty big deal.

Could companies like H.J. Heinz do more, such as shoot for say a 35% carbon reduction over the next seven years? We think so. However, it's a mistake to discount the giant food company's 20% reduction goal, as 20% of the total carbon output--not top mention the energy savings which will be a result of such a reduction--is a big deal.

Even more important is the company's leadership role. H.J. Heinz is a global food manufacturing industry leader and we expect other companies its size who've yet to announce similar initiatives to take notice of what Heinz is doing.

The report by Pittsburgh Tribune-Review staff writer Rick Stouffer sumarizes the steps H.J Heinz says it will take and the programs it will implement in order to achieve its 20% reduction in carbon footprint by 2015:

Heinz launches effort to cut waste, energy use
By Rick Stouffer
PITTSBURGH TRIBUNE-REVIEW,
Tuesday, May 27, 2008
The H.J. Heinz Co. today announced a goal to reduce greenhouse gases by 20 percent by 2015, part of what the company calls its sustainability vision to maintain the health of people, the planet and the company.
From using potato peels to generate energy, to reducing the amount of our packaging, every day we're finding new ways to reduce the environmental footprint and improve the efficiency of our company," CEO William Johnson said.
To achieve its goal, Heinz will focus:
• Reducing energy consumption by 20 percent through improved operations.
• Reducing packaging by 15 percent through the use of alternative materials and reductions in existing packaging.
• A 10 percent reduction in transportation by improving its distribution network. By transporting fuller trailers with more direct routes and using more rail transportation, Heinz expects to save more than 2 million gallons of fuel globally each year.
• Mandating that 15 percent of all energy used comes from renewable sources, such as solar, biomass and biogas.
At the Heinz facility in Ontario, Ore., the company is developing a process to convert potato peels into biofuel, which then will be distributed to a natural gas pipeline for sale and distribution. The project is expected to generate enough fuel to heat 4,000 homes.
• In its agricultural operations, Heinz projects a 15 percent cut in greenhouse gases, a 15 reduction in water usage, and increasing by 5 percent tomato yields by using hybrid seeds that require less water, fertilizer, pesticides and fuel to harvest.
• A 20 percent reduction in water usage through reuse and improved sanitation.
• A 20 percent reduction in solid waste by increased recycling and waste reuse

Green Memo Guest Essay: When We Reach the Other Side of 'Peak Oil,' Our Whole World Will Be Different


Natural~Specialty Foods Memo Editor's Note: Oil industry experts have been arguing for a few years now that the world may be reaching what's called a "peak oil" era. "Peak Oil" refers essentially to that point in time when the maximum rate of global petroleum production is reached, after which time the rate of production enters its terminal decline.
Others argue the world hasn't reached "peak oil" status as of yet. What is known is the cost of oil per-barrel is at an all time high currently. In fact, it's nearly double what it was a year ago. Further, just three -to- four years ago the per-barrel cost of oil was about $45, compared to about $160 a barrel today.
The world's major oil producing nations--Saudi Arabia and other Middle East country's and Kingdoms, Mexico, Venezuela, Russia and a few others--also are refusing to increase global oil production, saying things are fine where they are at currently.
Oil and the fuel (gasoline and diesal) and the energy produced by fossil fuel by are the lifeblood of the global food and grocery industry. Petroleum-based energy is used to manufacture food and grocery products, is part of much of its packaging, and is used to heat and cool manufacturing plants, warehouses and supermarkets, not to mention the intensive use of fissil fuel-based energy and fuel on the farm.
Gasoline and diesal fuels, made from oil, are the transportation fuels of choice in the food and grocery industry. Without an abundant suppley of such fossil fuels the industry will have to find alternatives to power its trucking fleets, which get food from the farm to the grocery store. Most shoppers also get to the supermarket in automobiles powered by gasoline.
In other words, few industries use more petroleum-based energy than the global food and grocery industry--from farm to shelf--especially in the United States and in other western industrialized nations.
Therefore, no industry has more of a vested interest as well as a responsibility to find alternatives to petroleum and its refined by-products, which many food and grocery industry companies are currently doing throughout the supply chain. However, petroleum still rules in the food and grocery industry, as it does in agriculture and in most every other industry in the world.
James Howard Kuntsler, author of the novel, "World Made By Hand," about the United State's post oil future, offers a guest essay about the global future at the other side of "peak oil." His essay is below:
BY JAMES HOWARD KUNSTSLER
Everywhere I go these days, talking about the global energy predicament on the college lecture circuit or at environmental conferences, I hear an increasingly shrill cry for "solutions." This is just another symptom of the delusional thinking that grips the nation, especially among the educated and well-intentioned.
Within their thoughts is a strident plea and desperate wish to keep our "Happy Motoring" utopia running by means other than oil. The truth is that no combination of solar, wind and nuclear power, ethanol, biodiesel, tar sands and used french-fry oil will allow us to power Wal-Mart, Disney World and the interstate highway system -- or even a fraction of these things -- in the future. We have to make other arrangements.
The public, and especially the media, misunderstands the "peak oil" story. It's not about running out of oil. It's about the instabilities that will shake the complex systems of daily life as soon as the global demand for oil exceeds the global supply. Such as:
>How we produce food
>How we conduct commerce and trade
>How we travel
>How we occupy the land
>How we acquire and spend capital. And don't forget governance, health care, education and more.
As the world passes the oil production record and watches as the price of a barrel of oil busts another record, these systems will run into trouble. Instability in one sector will bleed into another. Shocks to the oil markets will hurt trucking, which will slow food distribution, commerce, manufacturing and the tourist industry in cascading effects. Problems in finance will squeeze any enterprise that requires capital, including oil exploration and production and government spending.
As the interrelated systems fail, our wishful thinking will increase. And that's the worst part of our quandary: the American public's narrow focus on keeping all our cars running.
Even the environmental community is hung up on this. The Rocky Mountain Institute has been pushing for a "hypercar" for years -- inadvertently promoting the idea that we really don't need to change.
Years ago, U.S. negotiators at a U.N. environmental conference said the American lifestyle is "not up for negotiation." This stance is, unfortunately, related to two pernicious beliefs. The first is the idea that when you wish upon a star, your dreams come true. One of the basic differences between a child and an adult is the ability to know the difference between wishing for things and actually making them happen.
Companion to "wishing upon a star" is the idea that we can get something for nothing. This derives from America's new favorite religion: not evangelical Christianity but the worship of unearned riches (this belief's holiest shrine is Las Vegas). Combine them, and the result is the notion that when you wish upon a star you get something for nothing. This underlies our inability to respond to the energy crisis.
These beliefs also explain why the presidential campaign is devoid of meaningful discussion about energy and its implications. The idea that we can become "energy independent" and maintain our current lifestyle is absurd. So is the gas- tax holiday.
The pie-in-the-sky plan to turn grain into fuel came to grief, too, when we saw its effects on global grain prices and the food shortages around the world.
What are intelligent responses to our predicament? First, we'll have to reorganize our everyday activities. We'll have to grow our food closer to home, in a manner that requires more human attention. In fact, agriculture needs to return to the center of economic life. We'll have to restore local economic networks -- the links that big-box stores systematically destroyed -- made of layers of wholesalers, middlemen and retailers. We'll have to occupy the landscape differently, in traditional towns, villages and small cities. Our giant metropolises are not going to make it. The most successful places will be those that encourage local farming.
Fixing the passenger rail system is the one project we could undertake right away that would have the greatest impact on oil consumption.
We don't have time to be crybabies about this. The talk on the presidential campaign trail about "hope" has its purpose. We cannot afford to remain befuddled and demoralized. But we must understand that hope is not applied externally. Hope resides within us. We generate it -- by proving that we are a competent, earnest people who can discern between wishing and doing; who don't figure on getting something for nothing; and who can be honest about the way the universe really works.
This essay first appeared in the Washington Post. The opinions in the essay are those of the author only.

Thursday, April 17, 2008

Green Retailing Memo: Sainsbury's Rejects UK Bag-Fee Scheme; CEO Says Will Use A Customer 'Carrot' Instead of the 'Stick'


The combination of proposed legislation in the United Kingdom which would either levy a fee on each single-use plastic carrier bag a customer requests in a supermarket or ban the bags outright, along with a campaign called "Ban the (plastic) Bags," launched in February by London's Daily Mirror newspaper, has dramatically increased the plastic grocery bag use issue in the nation's supermarket and related retail industries, as well as among politicians and consumers.

British Chancellor Alistair Darling, who has the support of Prime Minister Gordon Brown, recently outlined a plan to pass legislation which would place a per-bag charge on the single-use plastic carrier bags unless the nation's retailers (especially supermarkets) take meaningful steps to reduce the bags' use.

In response, Sainsbury's CEO Justin King said yesterday: "Sainsbury's does not believe that charging for single-use bags is the only answer or that it is the most likely way to achieve lasting benefit for the environment."

"forcing customers to make a decision they don't fully understand is not the best way to achieve sustained behavior change," King added in a statement. "This (behavioral change) requires a series of actions to help customers to reduce, reuse and recycle."

Kings says beginning this weekend, Sainsbury's will test number of new initiatives and programs designed to determine what engages and helps people to reduce the number of single-use plastic carrier bags they use.

"Since last April, we (Sainsbury's) believe we've given away more free "bags for life" (inexpensive reusable carrier bags) than any other retailer," King says. "We now need to help customers remember to re-use them to make a difference on this issue and achieve a 50% reduction in disposable bag use."

Nearly all of the UK's leading supermarket chains--Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Marks & Spencer and the Co-op among them--have pledged to reduce the number of single-use plastic carrier bags they use in their stores by 25% by the end of this year, over the amount the respective chain's used last year.

King has now set the single-use plastic carrier bag reduction goal for Sainsbury's to 50% by this time next year.

The primary "carrot" or rewarding mechanism Sainbury's plans to use in its campaign to reduce the use of the thin, single-use plastic carrier bags in its stores is to begin giving customers extra reward points for using their own reusable shopping bags in the stores.

The grocery chain will give shoppers 1-point on their reward cards for every reusable shopping bag used at the checkouts, including single-use plastic carrier bags from any retail store. In other words, bring your-own bag of any kind and get a reward point.

A survey of Sainsbury's shoppers by the retailer found that 73% of those surveyed wanted an economic reward for using their own reusable shopping bags in the stores, according to King. The reward points program will begin in June.

King says Sainsbury's also will hold store parking lot campaigns in which employees will hand out free refrigerator magnets and car stickers that remind shoppers to bring their own grocery bags to the store.

This isn't an original idea. Numerous supermarket chains in the U.S. already have a similar reward card scheme for customers who bring their own bags to the store, as does Tesco, the UK's leading retailer.

King also said Sainsbury's will soon begin using single-use plastic carrier bags made from 50% recycled content. The grocery chain's single-use plastic carrier bags currently in use are made from 33% recycled content.

Sainsbury's plans to monitor the progress of its reward card points scheme. King says as the chain learns what motivates shoppers more to reduce their desire for the plastic bags it plans on initiating other reward-based programs if needed.

Meanwhile, as we reported some time ago, Marks & Spencer, which is a food, grocery, soft goods and general merchandise retailer in the UK, is thus far the first and only grocery retailer in the nation to announce it will voluntarily charge customers a fee for each single-use plastic carrier bag they request. That fee will be about 10 cents per bag.

However, since Ireland has had a per single-use plastic carrier bag fee law in place since 2002, every UK supermarket chain with stores in Ireland must charge for the bags by law.

Meanwhile, not one of the UK's leading grocery chains--not even the "super green" Co-op--has said they will stop using single-use plastic carrier bags completely, like Austin, Texas USA-based Whole Foods Market will do in all its stores in the U.S., Canada and the United Kingdom on April 22, Earth Day.

Whole Foods currently has just one store in the UK, a huge 75,000 square foot natural foods' superstore in London. However, the retailer is in the process of scouting for numerous locations in the nation to open more stores.

Ironically, come April 22, the only supermarket in the UK then that will not offer single-use plastic carrier bags at all will be a branch of a United States-based grocery chain--Whole Foods Market.

Natural~Specialty Foods Memo Analysis

With all due respect to Sainsbury's CEO Justin King, he's wrong that putting a per-bag fee on single-use plastic carrier bags doesn't change consumer or shopper behavior. There's plenty of empirical evidence--not to mention common intuitive sense--suggesting it does just that.

For example, as we reported here yesterday, Ireland passed a per-bag fee law in 2002. The government now reports single-use plastic carrier bag use has decreased by a whopping 94% since that law was passed.

A similar law in the island nation of Taiwan has achieved reduction results much the same as the Irish example.

Even absent this empirical evidence, don't we all believe in the main if a shopper is offered the choice of lets say three free paper grocery bags for their grocery order at the checkout, versus the choice of paying 10 or 15 cents each for three or four single-use plastic carrier bags to package the same grocery order, said customer will most likely on average say "paper please?"

We aren't criticizing King and Sainsbury's for its actions. Not at all. Nor are we saying the retailer's program can't achieve some results. Rather, we are merely stating facts in terms of behavior change on the issue, and offering empirical and inductive evidence for such change.

Further, whether we agree with the practice or not, the fact is laws that eliminate the use of the plastic carrier bags in retail stores most certainly change behavior fast.

For example, last year the city of San Francisco, California banned the use of the bags in grocery stores over 10,000 square feet in size.

There are about 30 supermarkets of this size in the city of about 800,000. The result: overnight there was a behavioral change since customers shopping those stores will no longer have the choice of plastic. Rather, it's either free paper grocery bags or bring their own reusable bags, which should be the ultimate goal of any scheme in our analysis.

Unfortunately perhaps for them, San Francisco's hundreds of grocery and convenience-oriented stores under 10,000 square feet in size haven't seen any increase in sales from consumers leaving the supermarkets over not being able to get plastic bags at the larger stores.

Our point is not to either advocate outright bans or bag-fees. There can be unintended consequences of even those schemes, such as a dramatic increase in the use of paper grocery bags which is occurring in San Francisco since the single-use bag ban was enacted last year.

However, although paper grocery bags actually require more energy inputs to produce than the plastic bags, and an increase in their use means cutting down more trees for the paper, they also are much easier to recycle. For example, nearly every city in the U.S. has household curbside recycling programs for paper grocery bags--but few if any take the single-use plastic grocery bags for recycling.

We hope Sainsbury's is able to achieve a 50% reduction in the number of single-use plastic carrier bags its stores use through its reward points program. However, we doubt it will, based on experience and data from with supermarket chains which have been doing similar schemes for sometime.

Further, the single-use plastic carrier bag issue is a serious one. The bags are littered all over the roadside by irresponsible individuals, are filling landfills and take decades to decompose once in them, and are clogging the Pacific Ocean with a plastic bag mass which currently is the size of the continental Unites States, and stretches from Hawaii to Japan.

Grocers are part of the problem, and therefore need to be part of the solution. Increasingly we think that solution is at least charging shoppers at the store for the plastic grocery bags. And, when done, it should be the law for all types and sizes of retail stores, not just supermarkets or grocery stores.

Of course, the main cause of the litter aspect of this issue are irresponsible individuals, who dispose of the single-use plastic carrier bags improperly. We think littering fines for this behavior should be tripled.

Lastly, but far from least, are the manufacturers of the plastic bags. The technology to make faster-decomposing (in landfills) and more-rapidly composting (compost pile) plastic carrier bags has been around for some years. However, the industry, with the exception of some entrepreneurial companies, has avoided it. Instead they've preferred to use the old technology because it's more profitable to do so rather than invest in the new technologies.

Further, rather than invest significantly in these new technologies and create a more rapidly-decomposing and faster-composting bag, the single-use plastic carrier bag industry's leading companies seem to have decided to spend that money fighting bag-bans and bag-fee legislation instead. The industry seems to have left grocers to fend for themselves on the issue.

We all know that in business, when your product no longer offers more benefits than it does negatives, it becomes obsolete. That's what has happened to the traditional single-use plastic carrier bag. As a result, the focus of the issue has become how to reduce the use--and the plastic bag industry isn't even a major player in the discussion.

Recent Related Pieces From Natural~Specialty Foods Memo:

>Green Memo: "Ireland Has Reduced the Use of Single-Use Plastic Carrier Bags By 94 Percent With Bag-Fee Law; Has Exceeded EU Recycling Targets." [Click here to read.]

>Green Retailing Memo: "California State Assembly Committee to Vote On Plastic Bag-Fee Measure Monday; Many Grocers support Bag-Fee Legislation." [Click here to read.]

>Food & Grocery Legislation Memo: "California Assembly Natural Resources Committee to Consider Second Plastic Bag Bill Along With Original Today." [Click here to read.]

>Green Memo Feature: "Scientific Evidence From the Lands and From the Oceans Suggests it's Time to Solve the Plastic Waste Issue." [Click here to read.]

Wednesday, April 16, 2008

Green Memo: Ireland Has Reduced the Use of Single-Use Plastic Carrier Bags By 94 Percent With Bag-Fee Law; Has Exceeded EU Recycling Targets


A spokesman for the government of Ireland tells Natural~Specialty Foods Memo (NSFM) its statistics show that since the Emerald Island put a per-bag fee on single-use plastic carrier bags in 2002, there has been a whopping 94% reduction in the use of the thin grocery and shopping bags in the country.

In 2002, Ireland passed a law which required supermarkets and other retail stores to charge shoppers a per-bag fee if they requested their purchases be packaged in a single-use plastic carrier bag rather than a paper or reusable carrier bag. Before the law was passed, single-use plastic carrier bags were given to shoppers for free in Ireland, as is still the case in many if not most country's of the world.

This data should be of particular interest to nation's like the UK, of which Ireland is a part, which are currently debating in Parliament as to if it should pass an outright ban on the single-use plastic carrier bags, and if so whether at all retail stores or just supermarkets, or if it should levy a per-bag fee scheme like the Irish have.

The data should also be of interest in California, where as we reported here on Friday April 11 and again on April 14, the California State Assembly Natural Resource Committee is considering two bills that would levy either a 25 cent or 15 cent fee per-single-use carrier bags in the state's larger supermarkets and drug stores.

And of course, the Irish example should be of interest everywhere in the world because nation's and local governments globally are in the process, and many already have done so, of voting on or proposing single-use plastic carrier bags laws of one sort or another.

The Irish example also should be noted by grocery retailers who either are completely against such bans or are debating whether to support state and local government bag fees over outright single-use plastic carrier bag bans.

National, state, provincial and municipal governments all over the world have proposed laws either banning the bags completely or adding a fee to them if requested by a shopper. Most experts believe it's just a matter of a couple years before most nation's have laws either charging for or banning the plastic bags.

Irish exceed EU packaged waste recycling targets by 14 percent

In addition to the dramatic reduction in the number of single-use plastic carrier bags, the Irish government and its citizens have also exceeded that European Union's (EU) target's for the recycling of packaged waste, such as food and grocery packaging and containers.

The government spokesperson told us the latest figures available show Ireland is recovering and recycling 64% of all its packaged waste, compared to a EU target of 50%.

This combination of the 94% reduction in the use of plastic carrier bags and the 64% packaged waste recovery and recycling rate makes Ireland arguably the biggest success story globally in both source-reduction and packaged waste recovery and recycling.

The government spokesperson told us Ireland doesn't plan on resting on it's laurels in either regard. It thinks it can decrease plastic carrier bag use to near 100% in the next couple years, as well as increasing the nation's packaged waste recycling rate even higher than the current 64%.

Other UK country's, along with states in the U.S. and elsewhere, should go to school on the Irish model as a way to increase both their recycling rates and use-reduction of the single-use carrier bags.

Grocery retailers should take note as well. Rather than fighting legislation to levy a per-bag fee on the single-use plastic grocery bags, they might want to take the advice of Ireland's grocers who agree in the main with the per-bag consumer surcharges, as well as with those grocers in Northern California's San Francisco Bay Area who we quoted in this piece last week.

We think the single-use plastic carrier bag industry might want to think about supporting some sort of per-bag fee scheme throughout the world as well, since more outright bans like those recently enacted in China, parts of Africa, in San Francisco and Oakland, California in the U.S. and other numerous other places throughout the globe, are coming fast and furiously.

Thursday, March 13, 2008

Retail Memo: Wal-Mart CEO Lee Scott to Conference Attendees: 'We Are Not Green'

Wal-Mart CEO Lee Scott, who has spent a great deal of his executive time the last few years touting the Bentonville, Arkansas-based mega-retailer's environmental initiatives, policies and commitments, told a group of people this morning at the ECO:nomics conference in Goleta, California that "We (Wal-Mart) are not green."

Scott, in response to a question by a conference participant, who asked the Wal-Mart chief how he could reconcile why the international retailer's carbon emissions were continuing to grow despite his stated commitment to reduce the chain's carbon footprint, declared flatly: "Wal-Mart is trying (to reduce it's carbon footprint), but we also need to grow at the same time." Scott further added: "I haven't a clue," when asked when he thought Wal-Mart would meet his goal of having zero waste and 100% renewable energy-powered stores and other operations over time.

Scott didn't elaborate on or further define what he means when he says "We (Wal-Mart) are not green. But we accept him at his word that the retailer is not a "green" retailer, despite the fact that much of its policy initiatives and environmental activity over the past few years seemed to indicate that was the message the world's largest company and retailer was attempting to convey to the investing, selling and consuming world.

But, to Scott's credit in terms of consistency, we've heard him make similar statements at more than one conference in the last two years. We have never heard Scott claim Wal-Mart is "green." Rather, we have heard him say it's his goal to be a better company from an environmental perspective. But, again, the green retailing implication has always been there in the company's initiatives and public relations activities--so Scott's words and Wal-Mart's corporate green policy and messaging are somewhat in conflict in our analysis.

At this morning's conference, Scott did say he believes Wal-Mart is making great strides to be a "greener" company and retailer. (Maybe that's why he says Wal-Mart isn't green? Rather, maybe he believes it's a work in progress? That is more honest. It's also safer of course. Perhaps all of the company's PR materials should carry CEO Scott's "We are not green" statement as a disclaimer from now on?)

Scott talked about the company's green packaging vendor initiative designed to reduce the amounts of plastic and cardboard in the products Wal-Mart buys from its thousands of suppliers. The retailer has introduced an environmental packaging scorecard in which its vendors will have to eventually reduce the amount of plastics and cardboard in the products they sell to Wal-Mart by at least 25%. Scott also said the retailer is looking particularly hard at ways to reduce the amount of plastic that goes into producing a bottle of bottled water.

Towards the end of Scott's talk he gave a clearer idea as to what he meant by his "We (Wal-Mart) are not green" statement. He told the conference attendees the primary motivation behind all of the retailer's environmental initiatives "isn't just to please environmentalists, but more to save money."

"It really is about how you take cost out, which is waste. The (cost) savings by taking out wasted material helps keep prices low for Wal-Mart customers, many who live paycheck to paycheck," Scott added.

He said contrary to what some people might think, the current economic downturn in the United States is actually serving as an incentive which is prodding Wal-Mart to accelerate its waste reduction program and similar environmental initiatives designed to cut waste and thus take costs out of the system.

Some conference participants and journalists were surprised by Scott's candid statement that We are not green," along with his flatly-stated premise that the bottom line is the bottom line.

We aren't surprised however. We have suggested all along in piece after piece here at Natural~Specialty Foods Memo that Scott's, and thus Wal-Mart's, bottom line in terms of its green retailing initiatives and policies has been just that: the company's bottom line. That's what public companies in a free-market economy do; they try to maximize profit and attempt to keep all of their stakeholders as happy as they can.

We have further argued we would much rather have Wal-Mart aggressively pursuing positive environmental initiatives as part of its corporate bottom line than not. Further, we argue the retailer has a major responsibility to do so as the world's (and United States') largest corporation and retailer. And, if you do a search on the blog, you will see we have been extremely critical of Wal-Mart at times.

We've also been positive in the main about the retailer's environmental initiatives, although we have called for (and continue to do so) Wal-Mart to lead more, which they started doing last year. We've also suggested strongly there is no going back in terms of green issues for the retailer.

We believe it's imperative though that Wal-Mart better figure out a way to reduce its carbon footprint as it continues to grow. CEO Scott knows very well achieving both goals are not mutually exclusive, despite eluding a bit to such a false dichotomy in one of his answers this morning at the environment and economics conference.

So, Lee Scott's "We are not green" and corporate bottom line primacy statements neither surprise us nor do they make us think the retailer is merely engaging in greenwashing. We do strongly suggest though that a failure to keep walking the green walk after having come this far--and rather relying on public relations to carry the day from here on out--will likely result in a serious backlash against Wal-Mart from many of its stakeholders.

Not only would that be sad from an environmental perspective--it also would have a negative impact on the mega-retailer's corporate bottom line. Being green is now a line item on every corporate CEO's P&L statement, which is something Lee Scott knows. Right Mr. Scott?

Tuesday, March 11, 2008

Green Retailing Memo: United Kingdom's Sainsbury's Plans to Power Store With New, High-Tech Wind Turbines


The United Kingdom's second-largest grocery chain, Sainsbury's, plans to erect three high-tech wind turbines in the parking lot of its proposed supermarket in the town of Westhoughton, which is located in Greater Manchester, England, if it can get approval from the local planning authorities.

The wind turbines would stand about 30 -to- 45 feet tall. Sainsbury's plan is to locate them in the parking lot of the proposed Westhaughton supermarket. [The artist's rendering at the top of the page shows one of the turbines at the front, far right, next to the orange and blue sign.]

The site for the proposed, partially wind-powered new Sainsbury's supermarket, is on the grounds of the Westhoughton Cricket Club. The 70 year old Cricket Club would be demolished by Sainsbury's to built its new, high-tech wind-powered supermarket. The Cricket Club plans to move to a new home not far away, as it says it needs a more modern facility.

The modernistic-looking wind turbines Sainsbury's hopes to be able to install in the proposed stores' parking lot are called 'QR5" turbines, and made by a company called Quiet Revolution Limited. They are a new generation of wind turbine, designed to be faster, quieter and to cause far less vibrations than a traditional model.

According to Quiet Revolution Limited, each turbine costs 25,000 euros and provides 10% of the energy for a 600 square meter commercial building. The new-age turbines also save a considerable amount of carbon dioxide emissions annually since they are a renewable energy source.

Sainsbury's hopes the three stainless steel wine turbines can provide the proposed supermarket with as much as 30% of its total energy needs. Since the wind energy is renewable, not only will the store have a dramatically-reduced carbon footprint and conserve fossil fuel-based energy, but it should also provide the retailer with a substantial reduction in its monthly energy bill for the Westhoughton supermarket.

Westhoughton was once a major coal mining town. In fact, the community has the distinction of once hosting one of the worse coal mining disasters in the UK. In December, 1920, 344 men and boys lost their lives in a cave-in at the Pretoria Pit coal mine. British historians say it was the third-worse coal mine disaster in the UK's history.

Having a new supermarket powered in part by renewable wind power in the town would not only show respect for the community's energy producing history and heritage, it also would demonstrate progress. The partially wind turbine-powered supermarket could stand as an example of the slow but sure progression the world is making from dirty fossil fuels to cleaner alternatives, like wind, solar, biomass and other forms of renewable energy.

We urge the town of Westhoughton to approve the new-age wind turbines despite the complaints of some in the community regarding their aesthetics. We believe they actually are aesthetically pleasing to look at. The sleek turbines even make a statement, like all good art should.

That statement: 'progress through renewable energy globally.' The turbine's design--minimalist and sleek, reaching towards the sky--symbolizes progress. The constant turning of the three turbines' blades by the wind demonstrates daily the power of mother nature to supply energy. And, the turbines' location in the parking lot, which will be filled with fossil fuel-powered automobiles, is a constant reminder to all that it's time to find alternatives to oil.

Wednesday, March 5, 2008

Green Memo: Greed in the Name of Green

Editor's Note: Green or environmental consumerism is one of the fastest-growing trends globally. It includes buying natural, organic, sustainable and locally-grown foods, for example.

Green consumers also are looking to shop at retailer's who conserve energy, offer "green" products for sale in their stores, and decrease their own carbon footprints as a business entity.

In terms of the products they buy, green consumers want goods that are 100% recyclable and made from recycled materials. Green shoppers also want energy efficient products, less packaging and other eco-friendly product attributes in the foods, grocery products, hard goods and other products they purchase.

Of course, green or environmental consumerism isn't without its challenges, conflicts and even contradictions. This also is true for grocery product manufacturers, marketers and retailers who are increasingly producing, marketing and selling "green" or sustainable products.

Like Kermit The Frog says: "It isn't easy being green."

Washington Post staff writer Monica Hesse has an article in today's addition of the publication in which she analyzes and discusses a number of aspects of green consumerism and the challenges and conflicts it poses. As our readers know, we don't often run pieces by others. However, we read Ms. Hesse's story early this morning and wanted to bring it to you, as we think it offers some interesting insights.

The article begins below. Then, to read the rest of it, just click on the link provided.

Greed In the Name Of Green
To Worshipers of Consumption: Spending Won't Save the Earth

By: Monica Hesse
Washington Post Staff Writer
Wednesday, March 5, 2008

Congregation of the church of the Holy Organic, let us buy.

Let us buy Anna Sova Luxury Organics Turkish towels, 900 grams per square meter, $58 apiece. Let us buy the eco-friendly 600-thread-count bed sheets, milled in Switzerland with U.S. cotton, $570 for queen-size.

Let us purge our closets of those sinful synthetics, purify ourselves in the flame of the soy candle at the altar of the immaculate Earth Weave rug, and let us buy, buy, buy until we are whipped into a beatific froth of free-range fulfillment.

And let us never consider the other organic option -- not buying -- because the new green consumer wants to consume, to be more celadon than emerald, in the right color family but muted, without all the hand-me-down baby clothes and out-of-date carpet.

There was a time, and it was pre-Al Gore, when buying organic meant eggs and tomatoes, Whole Foods and farmer's markets. But in the past two years, the word has seeped out of the supermarket and into the home store, into the vacation industry, into the Wal-Mart. Almost three-quarters of the U.S. population buys organic products at least occasionally; between 2005 and 2006 the sale of organic non-food items increased 26 percent, from $744 million to $938 million, according to the Organic Trade Association.

Green is the new black, carbon is the new kryptonite, blah blah blah. The privileged eco-friendly American realized long ago that SUVs were Death Stars; now we see that our gas-only Lexus is one, too. Best replace it with a 2008 LS 600 hybrid for $104,000 (it actually gets fewer miles per gallon than some traditional makes, but, see, it is a hybrid). Accessorize the interior with an organic Sherpa car seat cover for only $119.99.

Consuming until you're squeaky green. It feels so good. It looks so good. It feels so good to look so good, which is why conspicuousness is key.

These countertops are pressed paper. Have I shown you my recycled platinum engagement ring?

In the past two weeks, our inbox has runneth over with giddily organic products: There's the 100 percent Organic Solana Swaddle Wrap, designed to replace baby blankets we did not even know were evil. There's the Valentine's pitch, "Forget Red -- The color of love this season is Green!" It is advertising a water filter. There are the all-natural wasabi-covered goji berries, $30 for a snack six-pack, representing "a rare feat for wasabi."

There is the rebirth of Organic Style magazine, now only online but still as fashionable as ever, with a shopping section devoted to organic jewelry, organic pet bedding, organic garden decor, which apparently means more than "flowers" and "dirt."

Read the rest of Ms. Hesse's Washington Post piece 'Greed in the Name of Green,' here.

Editor's Addendum: Additionally, the Washington Post featured Leslie Garrette, the author of the popular book "The Virtuous Consumer" which is about the growing "green" or environmental consumer movement, in an online chat this afternoon.

Ms. Garrett discussed the challenges and conflicts people, businesses and organizations can face in trying to buy green, as well as in saving the environment. The Washington Post has a transcript of the online chat this afternoon here. The discussion offers some interesting consumer insight about green consumerism and related issues. We suggest you read Ms. Hesse's article first, then read the transcript from this afternoon's online chat over at the Washington Post.

The story by Ms. Hesse and the online discussion with Leslie Garrett are good consumer intelligence pieces for anybody in the food and grocery industry, as well as in business in general. They also should be of interest to all of us as citizens of our respective countries as well.

Note: The graphic at top is by Roger Chouinard.

Monday, February 18, 2008

Green Memo: Big Foot: How Big is the Food and Grocery Industy's Carbon Footprint?

A little more than a year ago, Sir Terry Leahy, who is the chief executive of the Tesco chain of supermarkets, Britain's largest retailer, delivered a speech to a group called the forum for the Future, about the implications of climate change.

Leahy had never before addressed the issue in public, but his remarks left little doubt that he recognized the magnitude of the problem. "I am not a scientist," he said. "but I listen when the scientists say that, if we fail to mitigate climate change, the environmental, social, and economic consequences will be stark and severe...There comes a moment when it is clear what you must do. I am determined that Tesco should be a leader in helping to create a low-carbon economy. In saying this, I do not underestimate the task. It is to take an economy to where human comfort, activity and growth are inextricably linked with emitting carbon and to transform it into one which can only thrive without depending on carbon. This is a monumental challenge. It requires a revolutional in technology and a revolution in thinking. We are going to have to rethink the way we live and work."

Above are the opening two paragraph's of an excellent feature article about global climate change, carbon foorprints, food miles and related environmental issues of significant importance to those in the food, grocery and allied industries, by writer Michael Spector in the newest addition of the New Yorker magazine, just out today.

Spector's piece focuses on what Tesco and other food and grocery companies are doing--and not doing--to reduce their respective carbon footprints. He also discusses the larger issue of the science and faith behind the global warming issue.

Tesco's Sir Terry is one of the leading proponents in the grocery industry for the concept of labeling grocery products with their carbon footprint. These labels would be similar to nutritional labels currently on packaged goods and other grocery products. The carbon label would tell consumers how many miles the ingredients in the packaged food product traveled, the amount of energy required to produce it, and similar points of information.

Tesco is currently in the process of funding a large-scale research project in the UK, designed to create a carbon footprint measuring protocol, as well as design the labels the retailer will use on all of its store branded food and grocery products in the near future. Tesco also is working with its major suppliers, telling them it expects them to carbon footprint label their branded products in the not too distant future if it wants to sell them in Tesco stores.

The interelated issues of global warming, carbon footprints and foot miles are significant and important ones for the food, grocery and related industries, including agriculture and transportation.
Spector's New Yorker piece, which isn't a short one, titled: "Big Foot: In measuring carbon emissions, it's easy to confuse morality and science," provides a good, thoughtful overview on the interelated subjects regardless of one's personal opinions. [Read the full article here.] We recommend the piece to our readers.

Saturday, February 9, 2008

Green Memo Feature: Scientifc Evidence From the Lands and From The Oceans Suggests it's Time to Solve the Plastics Waste Issue

Scientists have recently discovered what they call a "plastic soup" of floating waste in the Pacific Ocean that is growing at an alarming rate, and currently covers an area twice the size of the continental United States. This massive, floating plastic garbage dump stretches from about 500 nautical miles off the California coast, across the northern Pacific, past the Hawaiin Islands and nearly as far as Japan.

American oceanographer Charles Moore was the first scientist to discover what he has named the "Great Pacific Garbage Patch." Moore estimates what he terms as this drifting "trash vortex" contains about 100 million tons of flotsam. Dr. Marcus Eriksen, a collegue of Moore's and director of the US-based Algalita Marine Research Foundation, which was founded by Dr. Moore, says the floating garbage dump is almost like a plastic soup. "It is vast and endless for an area that's about double the size of the continental United States, and is growing rapidly," Dr. Eriksen says.

According to Moore, Eriksen and other researchers, the drifting plastic garbage patch is composed of everything plastic, from shopping bags and plastic packaging, to things like Lego toys, laundry detergent bottles, footballs, empty water bottles, and most everything plastic that is disposed of outside of a landfill or not recycled. The scientists estimate about one-fifth of the plastic waste is thrown off ships or oil platforms, and that the rest--the vast majority--comes from the land and is washed out to sea.

Dr. Curtis Ebbesmeyer is another researcher who's been working on the buildup of plastics in the ocean issue for over a decade. He makes an analogy of the floating plastic "trash vortex" to a living organism. 'It moves around like a huge animal without a leash," he said at a recent conference on the issue. When the floating garbage patch comes close to land, "the garbage patch 'barfs,' and you get a beach covered with this confetti of plastic," he says. Dr. Ebbesmeyer and others have observed this "barfing" and the resulting beach being covered with shredded plastic waste on beaches in the Hawaiin archipalago.

Dr. David Karl, an oceanographer at the University of Hawaii, says he is launching a major expedition later this year to further investigate and better document the origins of the floating plastic garbage patch. He says he thinks the garbage patch represents a new habitat and recently explained why.

According to Karl, historically, garbage that ends up in the ocean has already biodegraded. However, this is clearly not the case with the giant plastic flotsam. Rather, he suggests modern plastics are so durable that plastic items a half-century old have been found in the Pacific Ocean grabage patch. "Every piece of plastic manufactured in the last fifty years that has made its way into the ocean is still out there," Karl says.

Because the floating patch of plastic trash lies just under the surface of the ocean and is translucent, it can't be detected and viewed in satellite photographs, the researchers said. Rather, it can only be seen from the bows of ships, which is why the scientists have to go out to sea to study the flotsam.

The Pacific Ocean garbage patch has created a cottage industry of sorts. Aquatic garbage scavengers. Above, a scavenger paddles a canoe through the garbage vortex near a Manila waterway in the Philipines. (Courtesy: Getty Images.)

This massive and fast-growing floating plastic garbage dump at sea is posing many problems. For example, according to numerous independent researchers and the United Nations' Environmental Program, plastic debris in the ocean causes the death of at least a million seabirds each year, as well as more than 100,000 marine mammals. Researchers have found plastic grocery bags, plastic toothbrushes, disposable cigarette lighters and numerous other plastic items inside the stomachs of dead seabirds and marine mammals, who mistake the items for food and ingest them, causing their deaths.

There's agreement among scientists and oceanographic organizations who study the issue, that plastics make up about 90% of all trash floating in the world's oceans. In 2006, a study sponsored by the UN Environmental Program determined that every square mile of ocean contains about 46,000 pieces of floating plastic refuse.

This seaborn plastic garbage doesn't just cause death and health risks to seabirds and mammals, but to humans as well, according to the scientists. Dr. Erikson says it is well excepted that the fast-growing, floating vortex of plastic rubbish poses a risk to human health.

He explains that hundreds of tiny plastic pellets, called nurdles--which are the raw materials the plastic industry uses to make plastic items--are spilled or disposed of every year and work their way into the oceans. These pellets act as chemical sponges of sorts, attracting man-made chemicals such as hydrocarbons and the pesticide DDT to them. They then enter the food chain, he says. "What goes into the ocean goes into these animals (fish, seafood) and onto your dinner plate. It's just that simple," he says.

Our Analysis and Viewpoint: The Ecological Crisis, Plastics Legislation, Taxes and Outright Bans: What to Do?

The scientific evidence on how plastic refuse is affecting the oceans and killing marine birds and mammals, as well as posing human health risks is clear, based on the research of those scientists sited in this piece and many others. What else the waste might be doing in unknown at present, but being researched by ecologists, oceanographers and others.

This oceanic evidence adds to what we already know about the harmful environmental, potential health and economic effects that plastics not recycled or disposed of properly causes on land as well: litter, landfill issues, and the like.

Above is a photograph of 2 million plastic beverage bottles, which happens to be the amount Americans throw away every five minutes. (The photo is by Chris Jordan.)

Taken together--by land and by sea--it's obvious a solution has to be found to this growing crisis. This fact is being recognized in increasing frequency by countries, states, provinces and cities throughout the world. China, for example, has banned thin plastic shopping bags. Beginning in June retail stores in the wrld's most-populous country will no longer be able to use the bags to package customer purchases.

In the USA, cities like San Francisco and Oakland in California also have banned the use of plastic grocery bags by retailers with stores over 10,000 square feet. Currently, more than 50 cities in the U.S. are considering banning the use of plastic shopping bags at retail (prmarily food stores) in one form or another.

Some countries in Africa have banned plastic shopping bags as well. Using a different strategy, the government of South Africa has required manufacturers to make plastic shopping bags much thicker, thus being more durable and expensive, than they normally are. As a result of this law, inacted five years ago, the government says there's been a 90% reduction in use because the bags are so much more expensive.

The government of Australia has recieved agreement from 90% of that country's retailers to stop using plastic bags, and is considering banning them outright nationwide. The state of Victoria already has its own ban on plastic bags.

In the United Kingdom (UK), Parliment is currently debating a ban for most of metropolitan Britian. Vancouver, BC. has banned plastic carrier bags in the city, and there is legislation to do so nationwide making its way through the governmental process in Canada. Other Canadian cities aren't waiting; they're pushing through their own local bag bans.

Ireland has placed a 15-cents per-bag tax on shoppers if they want to have their goods packed in plastic bags. The Irish goverment says there's been a 75% -to- 95% drop in consumer use of the bags since the tax was initiated two years ago. Similarly, in Tawian, the government now requires all retail food stores, convenience stores and restaurants to charge customers extra (a tax) if they want plastic bags and plastic serving utensils. According to the government, this has resulted in a 69% drop in the use of the plastic items over the last six years. The tax went into affect in 2001-2002.

Other states in the U.S., such as California, New York and New Jersey, have taken a different legislative approach instead of new taxes or fees. Last year, California past a statewide law which requires all grocers with stores over a certain size to place plastic bag recycling bins in their stores, and to offer reusable shopping bags for sale in every store. New York and New Jersey recently passed similar legislation for their respective states. Cities in each of these states have the right to ban plastic bags completely however.

Food retailers are getting into the picture on their own as well. U.S.-based Whole Foods Market, Inc. recently announced it will stop using plastic grocery bags in all its stores in the U.S., Canada and the UK in June of this year. Whole Foods will offer only100% recyclable paper bags in its stores, as well as sell reusable grocery carrier bags. The grocer already gives shoppers a 5-cent per bag discount on their grocery purchases for every reusable bag they bring with them to the store, as do many other grocery retailers.

Trader Joe's, the popular U.S. specialty grocer with over 300 stores, doesn't offer plastic bags in its stores at all--never has. Instead it encourages shoppers to use reusable shopping bags, gives them a per-bag discount for doing so, and offers paper bags which it says are made from 100% post-consumer recycled paper.

Why all the focus on plastic shopping or grocery bags?

The reason plastic shopping or grocery bags have been the primary focus of legislation, taxes and outright bans throughout the world is because they are generally the most prevelant form of plastic litter or waste. They clog landfills, taking ages to biodegrade, are found all over the roadsides and elsewhere, and are one of the most common sources of that floating plastic refuse vortex described by the scientists at the top of this story.

Plastic shopping bags however are far from the only source of plastic clogging landfills, being thrown all over the roadsides, and clogging that floating plastic garbage dump in the Pacific Ocean. Legislating, taxing and banning the use of plastic shopping bags might be a good first step, but it's dealing with only a tiny fraction of the problem.

What to do?

What's needed in our view is a comprehensive, market-based and public policy-based effort to deal with the entire disposable plastic waste issue. This effort must invlove all stakeholders: consumers, retailers, product manufacturers who use plastics, plastics manufacturers, governments and non-governmental organization.

We believe countries, states, provinces and cities have the right to legislate, tax and ban the use of plastic bags and other plastic containers and materials. We essentially support much of what's being done on that front in fact.

However, we have a few problems with it to date. First, the scope of the focus is too narrow. As we said above, plastic shopping bags might be a good first step, but its just the tip of the iceberg.

Second, the legislation, taxes and bans are so piecemeal they will end-up causing much confusion in the long run. We don't know how this can be avoided as such piecemeal legislation is part of being a soveriegn government. And in countries like the U.S. and most of the Western world, which use some form of Federalism, states and cities and other localities have the right to make their own laws and create taxation policies within various national restrictions. Further, one can't expect a less-developed country to be able to enact the same type of laws as a developed and rich one.

Lastly, and most importantly, we want to see a mix of market-based incentives (carrots), increased environmental education, and disincentives (sticks) like taxes, legislation and outright bans when needed to address the entire plastic packaging and disposable waste issue.

Towards a comprehensive approach

What do we mean by a comprehensive approach, using a combination of market-based ideas and government public policy: taxes, legislation, bans, and the like?

First, a comprehensive approach is key. This includes governments, the private sector and citizens being onboard. And, of course, this will very from country-to-country. Totalitarian states like China can announce a ban on plastic bags in January, like they did, and say it will go into affect a mere six months later in June (which it will) without any objection. It's a bit harder--thankfully so--in more democratic countries.

We are far from having the answers to a problem as large as this. Nor do we even pretend to know the solution. However, what we do have are ideas, and a framework, which is the comprehensive carrot and stick approach we described above.
Below is our suggestions and basic overview of how such an approach to trying to solve the plastic waste issue and the associated health, ecological and economic problems that come with it might work.

First, it's a fact that if citizens were more responsible, recycled plastics regularly where it's available, didn't litter, and were more careful with their personal consumption, the issue would probably be at least onlyhalf as bad as it currently is. As such, any discussion of solving the problem we believe must start from the point of personal and indivual responsibility.

Left to their own devices however, we suspect it will take many decades or more for individuals to see the "green" light and become more environmentally responsible. We must say though that compared to let's say the 1980's, just 25 years ago, environmental responsibility among most consumers has increased dramatically. This has been largely because of environmental education programs created by various groups and governments and aimed at consumers. Over the last 10 years the private sector also has started to jump in and offer such education as well. It works. Not near 100% of course. But it has a positive effect over time.

Education: The first part of our comprehensive solution model then is a dramatic increase globally in environmental and ecological education as it relates to the use of plastics and its affect on the environment. This effort needs to be paid for by taxpayers, plastic companies, manufacturers who sell plastic goods, and the retailers who sell them. A joint effort, with all stakeholders buying in. What's needed is at least double the environmental educational efforts we see today.

Industry R&D Economic Incentive Package: The second part of this comprehensive blueprint involves government and the plastics industry. Governments in those countries that have plastics manufacturers should create a massive program, including tax incentives and other economic bonuses, with a mandate to the plastics industry to come up with more rapidly-biodegrading plastic bags, bottles, containers and the like.
This incentive package--say an initial five year program--comes with a stick: that if the plastic companies take the economic incentives but don't make progress, they will face further legislation, more taxes and other penalties. These are all coming anyway--so they would be wise to get onboard if such an incentive package comes there way.

Industry Efforts and Pressure: Product manufacturers must put more pressure on the plastics' industry to innovate better and faster, creating new plastics from plant-based products that biodegrade faster. Retailers in turn need to put more heat on their suppliers who use plastic packaging to create products--like concentrated laundry detergents for example--that reduce plastic in the packaging, and to even innovate new packaging that eliminates plastic completely.

Retailers also need to increasingly make policy decisions like Whole Foods' has on its self-banning of plastic bags, and like Wal-Mart is doing with its recently introduced packaging scorecard, which will eventually mandate that its suppliers use a minimum of 25% less plastic in their packages than they currently do, or else the retailer will not buy that particular item from the supplier. This policy process at retail--the place where the consumer and the retailer interact directly--not only will help eliminate much plastics waste in the short run, it also will have the long run result--if practiced by enough big retail chains--of making the plastics industry realize they better innovate and make changes or face serious sales losses.

For example, are disposable plates made out of plastic really a good thing? They are far too durable for just a single-use and then disposal. On the other hand, they don't hold up well in the dishwasher. How many people really wash them by hand (you can get multiple-uses that way). Probably zero. Paper plates, which can be recycled, and reusable plates, which can be washed by hand or go in the dishwasher and last for decades, are the way to go. Disposable plastic plates, which are sort of a mid-point between recyclable paper and reusable plates, are an example of what we feel is a superfluous product. Companies of course have the right to make the plastic disposable plates, but the demand is questionable.

Retailers also must increase the pressure on their suppliers to go back to the plastics industry and let them know that if they don't innovate at a much faster place they stand to loose business because the suppliers' customers, the retailers, are telling them they want source- reduction, rapid biodegradable plastics, and other innovations.
Consumer Power: Consumers must also get more skin in this game. They need to start voting more with their shopping dollars. Buying more products packaged minimally or alternatively, eliminating purchases of plastic utensils and other items that have alternatives, and telling their grocers and other retailers they demand less plastic in the products they buy. This includes bringing their own reusable shopping bags to the store, saying no to excessive plastic takeout food packaging, and a myriad of other consumer-focused behaviors, which are probably the most important factors or elements of all those described in this blueprint.

Law Enforcement: Government (s) needs to get serious in terms of fines and penalties for littering and other unlawful waste disposal. Something on the order of a $500 fine for tossing a plastic grocery bag or water bottle in the street might provide an economic incentive for people to avoid doing so the next time they think about it.

Legislation: Legislation will continue along the lines it currently is. Some countries creating laws which try to influence behavior, others creating new taxes on plastic packaging (like the bag legislation), and still others passing outright bans. Our only thought here is that to the greatest extent possible, governments should try to shoot for uniformity when they can. It does little overall good in the larger sense to have a plastic bag ban in San Francisco, for example, when plastic bag use in South San Francisco, less than a mile away, is legal. States and provinces will have to take the lead on this uniformity for it to happen.

In some cases outright bans might be needed. We are pretty free-choice when it comes to such things. However, we also realize that at times problems can be so serious that such free choice has to be modified: You can't drive drunk in most places in the world, minors can't buy tobacco products, grocers must keep there stores clean, and even in the U.S. you can get arrested for yelling "fire" in a crowded theatre if there really isn't a fire.

In the case of plastic bags, we think its time for most retailers to just say no more to the use of the regular, non-biodegradable plastic bags. There are decent biodegradable bags on the market--and they are getting better. There's really no reason, except not wanting to invest, that plastics companies can't make a superior biodegradeable shopping bag today. The science is there. All that's required is some investment. A few more Whole Foods'-style self plastic bag bans by big retailers--Wal-Mart, Target, Safeway, Kroger for example--and we will see a superior, biodegradable shopping bag on the market in no time flat.

Plastics Fees or Taxes: We think its time for countries like the U.S., the UK and others to creeate a plastics fee or tax structure. This fee or tax would be shared by the plastics industry, manufactuerers who make plastic products and use plastic packaging (laundry detergent, milk jugs and the like), retailers and consumers. Everybody needs to be all in. If you're not part of the solution, you are part of the problem.

For example, lets use a plastic gallon milk jug or laundry detergent bottle to illustrate our example. Everybody down the line--the company that made the plastic, the consumer products' company or milk processor who uses the plastic container, the wholesaler or retail chain that buys it, and consumers who purchase the product at the store, would all pay some portion of a per-unit fee for the item. The same would be the case with plastic packaging, products like toothbrushes, disposable razors and on and on.

The proceeeds from this across the board, shared tax would go into a fund in the respective country. The fund would be used for plastics product and packaging innovation, creating new, alternatives to plastic packaging, and for the clean-up of the lands and the seas.

As we've said, ours is a big picture blueprint. It's designed to stimulate thought and further ideas. Obviously, god, or the devil, is in the details, which would have to be worked out on a country-by-country basis.

The time to start acting on all these fronts is now. That floating plastic refuse mass in the ocean is only going to get bigger. More seabirds and mammals will die. And we know that when other species are dying in large numers of a specific cause, its likely we can be affected similarly in time.

The world's landfills also are getting fuller. Taxpayers are the ones who will have to pay for new ones. Taxpayers also pay for the litter cleanup, and will eventually have to foot the bill for the ocean mess, unless a tax-sharing scheme like we described above is worked out so that industry shares in the costs and solutions as well as taxpayers. There will be many future costs that will have to be paid as well as scientists and others make further discoveries.

Further, we all know about oil, the primary ingredient in plastics. Its getter more expensive, people are killing for it, and it is running out. A greener solution to the plastics situation makes sense not only morally, but also ecologically, economically and health-wise. In fact, its ultimately a survival issue.

Issue Resources:

Below are links to a few stories and articles you might like to read in conjunction with our piece:

>Charles Moore. "Trashed: Across the Pacific Ocean, plastics, plastics everywhere." Natural History Magazine, November, 2003.
>Steve Connor. "Why plastic is the scourge of sea life." The Independent, February 5, 2008.
>Jane Black. "Plastic bags, Headed for a Meltdown." Washington Post, February 6, 2008.
>Terry Ross. "Paper or plastic question would be useful again." Arizona Sun, February 9, 2008.
>Tom Spears, "Truth and rumours muddy plastics debate." National Post, February 10, 2008.
>Aimee Neistat, "Bagging the plastic," Jerusalem Post, February 10, 2008.
Note: Graphic at top of page courtesy London Independent.