The Fresh & Easy Neighborhood Market in Anaheim above has a "simple upscale" exterior design. (Courtesy OC Register.)
Tesco opened five Fresh & Easy Neighborhood Markets in Southern California this morning (a sixth, in Hemet, CA, opened about a week ago), kicking off the day with grand opening events at each of the six convenience-type grocery and fresh foods markets.
- 4211 Eagle Rock Blvd., Los Angeles
- 3170 West Lincoln Ave., Anaheim
- 100 W. Covina Parkway, West Covina
- 176 South Mountain Blvd., Upland
- 133 E. Foothill Blvd., Arcadia
- 1709 W. Florida Ave., Hemet
A green color scheme, combined with natural wood, creates a basic neighborhood market feel in the stores, with just a touch of upscale flavor.
Fresh, prepared foods put the "fresh" in Fresh & Easy as seen here in the Los Angeles store. (courtesy LA Times.)
Fresh, prepared foods clearly are the centerpiece of the stores though, reinforcing the "fresh" name in Fresh & Easy. the prepared foods items range from basics like mac & cheese, chicken fajitas and chicken salad, to more upscale items like Indian Chicken Makhani, Blue Cheese Cheese Burgers, Field Greens with Balsamic Dressing, and numerous other upscale entrees and side dishes. We estimate it's about a 50%-50% mix in terms of the combination of basic prepared foods items and the more upscale ones.
Refrigerated end-aisle displays feature grab-and-go convenience items like sandwiches and sushi in the Southern California Fresh & Easy stores.