Natural~Specialty Foods Memo
Natural~Specialty Foods Memo: News, Analysis, Insight and Opinion
Showing posts with label
Shopper Marketing Memo
.
Show all posts
Showing posts with label
Shopper Marketing Memo
.
Show all posts
Sunday, August 24, 2008
Marketing Memo: Store Brands 2.0: Better Store Brands and Brand and Shopper-Marketing Changing How Food Retailers Sell Their Own Brands
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From the Natural~Specialty Foods Memo Editor's Desk: On August 6 we wrote about Safeway Stores, Inc.'s plans and initial strategy ...
Thursday, June 5, 2008
Shopper Marketing Memo: Use Retail-Specific Data to Create Retail-Specific Shopper Marketing programs Rather Than Taking the 'Cookie Cutter' Approach
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Shopper marketing, simply defined as marketing directly targeted to the shopper rather than using the media for example, along with what hap...
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