Natural~Specialty Foods Memo

Natural~Specialty Foods Memo: News, Analysis, Insight and Opinion

Showing posts with label Shopper Marketing Memo. Show all posts
Showing posts with label Shopper Marketing Memo. Show all posts
Sunday, August 24, 2008

Marketing Memo: Store Brands 2.0: Better Store Brands and Brand and Shopper-Marketing Changing How Food Retailers Sell Their Own Brands

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From the Natural~Specialty Foods Memo Editor's Desk: On August 6 we wrote about Safeway Stores, Inc.'s plans and initial strategy ...
Thursday, June 5, 2008

Shopper Marketing Memo: Use Retail-Specific Data to Create Retail-Specific Shopper Marketing programs Rather Than Taking the 'Cookie Cutter' Approach

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Shopper marketing, simply defined as marketing directly targeted to the shopper rather than using the media for example, along with what hap...
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Natural~Specialty Foods Memo
Natural~Specialty Foods Memo (NSFM) reports on, writes about and offers analysis, insight, and opinion on and about the natural-organic and specialty foods industries from multiple perspectives. You can e-mail us with comments, ideas, suggestions and tips at naturalspecialtyfoodsmemo@yahoo.com
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