Natural~Specialty Foods Memo

Mega-food company and breakfast cereal brand king Kellogg Co. isn't historically known as a hip and edgy brand marketer. In fact, for de...

Carbonated energy-drink brand Jolt Soda wants to rev-up its brand power and product sales, and it's developed a high-energy, creative wa...

Move over "curiously strong" Altoids , A Brooklyn, New York-based division of a Swiss company named RNY Group recently introduced ...

In mid-to-late March -to- April each year in the U.S., Beverage giant Coca Cola goes back to the future so to speak and produces a limited a...